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Aloha Stadium

Aerial View

  Venue Resources  
Address 99-500 Salt Lake Boulevard
Honolulu, HI 96818
Phone (808) 486-9555
Official Website
Seating Weather
Newspaper
Pictures Satellite View
Rainbows Gear
  Calendar / Tickets  
Hotels, Dining & Deals in Honolulu

  The Facility  
Date Opened September 12, 1975
Ownership
(Management)
State of Hawaii
(State of Hawaii)
Surface FieldTurf
Cost of Construction $37 million
Stadium Architect The Luckman Partnership, Inc.
Capacity 50,000
Luxury Suites None
Club Seats None
  Other Facts  
Tenants Hawaii Rainbow Warriors (NCAA)
1975-Present
Pro Bowl (NFL)
1980-Present
Hawaii Bowl (NCAA)
2002-Present
Former Tenants Hawaii Islanders (PCL)
1975-1987
Team Hawaii (NASL)
1977
Hula Bowl (NCAA)
1975-1997
Aloha Bowl (NCAA)
1982-2000
Oahu Bowl (NCAA)
1998-2000
Population Base 850,000
On Site Parking 7,800
Nearest Airport Honolulu International Airport (HNL)


Sources: Mediaventures

Aloha Stadium, home of the University of Hawaii Rainbows and has celebrated over 20 years of service.

The stadium is a multi-purpose facility designed to accommodate more than just football. With movable grandstands, it's the first of its kind anywhere in the country. It is a multipurpose facility, designed for football, baseball and special events. Working on a "air film" principle, the stadium can transform into three efficient configurations: (1) a traditional diamond for baseball that can double as a wide rectangle for soccer, (2) an oval for football, and (3) a unique triangle for concerts or staged plays. Each of the four moveable sections holds 7,000 seats, weighs 3.5 million pounds, and can be moved in place via compressed air within 30 minutes to provide spectators with the best possible viewing. A small crew is needed to change the stadiums configuration in about 24 hours.

Beneath the stands are professional caliber facilities for home and visiting teams. There are four spacious locker rooms with 56 lockers each, plus two additional team rooms. The locker rooms are also equipped with training rooms, areas for saunas and hydro-therapy units, lounges, press rooms as well as offices for coaches, trainers and physicians.

The Rainbows made their debut at the stadium on September 13, 1975 before a crowd of 32,247. Hawaii, however, was rudely defeated by Texas A&I, 43-9. Hawaii's first sellout at the stadium came on Dec. 2, 1978 when some 48,467 fans witnessed the Rainbows' final game of the season against the Trojans of Southern California.

Hawaii's year-round sunshine, makes the Aloha State and stadium a favorite destination for the many athletes who compete in the NFL's Pro Bowl, Hula Bowl and Aloha Bowl. The stadium also hosts a multitude of events including soccer, concerts, tractor pulls, motorcross racing and a flea market - a popular weekend shopping site for local residents.

The stadium provides services for first aid, security and lost and found. Concessions, telephones, and 36 restrooms are located throughout the stadium on both concourses. By designing a menu that is very diverse and rich in culture, Aloha Stadium administrators hope to emphasize customer service to all the patrons of the stadium. "We want to provide a menu that is diverse so patrons cannot only enjoy the game, but the food at Aloha Stadium as well," says Eddie Hayashi, Aloha Stadium Manager.

Located in Halawa, the 104-acre complex is just 30 minutes from downtown Honolulu. There are entrances from Salt Lake Boulevard, Kamehameha Highway and Halawa Heights Road, including a pedestrian bridge running from `Aiea Elementary School to the stadium's parking area.

* Completion date: 1975
* Cost: $37 million
* Capacity: 50,000
* Parking: 7,800 spaces for cars, 140 stalls for buses
* Seating: Individual theater-style seats, complete with backs and arm rests, are included throughout the 50,000-seat complex. The distance from the first row of seats to the sidelines varies between 22 and 40 feet, and from 25 to 60 feet at the end zomes.
* Playing surface: Monsanto Astroturf. The Aloha Stadium surface lies in a North-South direction.
* Lights: Mercury Vapor

THE ULTIMATE SPORTS ROAD TRIP
By: Andrew Kulyk & Peter Farrell

February 8, 2004 - Attending a Pro Bowl in Honolulu is your tailor made, quintessential "road trip". After all, Aloha Stadium is about as far away as you can get from the gravity center of the NFL's 32 cities. And each year, thousands of fans from the mainland converge on the Island of Oahu, to bask in the sun, party into the nights, enjoy the breathtaking tropical scenery, the local Polynesian culture, the friendly Hawaiian people, and the annual exhibition of the AFC and NFC All Stars, heralding the finale of another football season.

Aloha Stadium has hosted numerous sporting events throughout the years as the home of the University of Hawaii, minor league baseball, and numerous post season college bowl games. But it is the Pro Bowl that is its premier contest, and for the past quarter century this event has put the eyes of the sports world squarely on Honolulu like nothing else. The marriage of Honolulu and the Pro Bowl has lasted for such a long period of time that the two have become synonymous and it is very difficult to imagine this game being played anywhere else. And during Pro Bowl week the good news was announced... the game will be played here through at least 2009.

Attending a Pro Bowl in person is quite different than going to the "other" NFL signature event, the Super Bowl. The Pro Bowl is much more like an event for the average fan, where the Super Bowl has become the massive corporate event. Of course, the magnitude of the game itself is far less than the preceding week's championship game. But here at the Pro Bowl it is refreshing to be able to buy tickets to the event for $30-$85. There are no corporate hospitality tents, no premiere parties that are out of reach for anyone but the rich and famous, no scalpers demanding four figures. The league does sponsor an "official" tailgate party, where for $140 you can enjoy a Hawaiian buffet and hobnob with celebrity types and collect autographs, but that is about the only example of excess, and not a bad one at that.
Although the event does traditionally sell out, tickets are easy to obtain by purchasing them directly off of the NFL's website, and even on game days there are tickets to be had, since unused tickets returned by the teams are made available for game day sales. Parking? A cheap five bucks gets you into the stadium parking lots.

The Pro Bowl is generally regarded as a snooze of a game, so our expectations going in were low. And as the AFC raced out to a 25 point third quarter lead, our thoughts turned to heading for the exits to enjoy what was left of a sun baked Hawaii day.
But suddenly the NFC caught fire and time and time again they crossed the goal line for six and the next thing we knew, they were on top by 48-45 score. The battle continued on as both teams added another TD to make this game the highest scoring Pro Bowl game ever at 55-52. STILL, the game was not decided until the AFC's Mike Vanderjagt missed a game tying field goal as time ran out. A super ending to an exciting game.

Marc Bulger of the NFC was the game's MVP as he threw for four TD passes, and also was assisted by some critical second half AFC turnovers that led to more NFC scores. Peyton Manning threw for 3 TD's and 2 interceptions in the loss (actually 4 TD's, as one of the two picks was caught by Dre Bly and returned for a touch).

Another interesting sidenote was the presentation of the halftime show. One week after the "wardrobe malfunction" at the Super Bowl, the NFL decided to sack 'N Sync artist J.C. Chasez as the headliner, and left the performance to Hawaiian singers, hula dancers, and marching bands doing their song and dance routine to the theme of "25 Years of Aloha". An overrreaction by the NFL? Perhaps. But a wholesome and enjoyable show nonetheless, and those in attendance seemed to enjoy it.
After taking a commanding 38-13 lead early in the third quarter, the AFC special teams gather at the 35 to do an "in your face" dance. As it turns out, their strutting was very much premature.

If you have never been to Hawaii, then your first visit here will certainly overwhelm you. The beauty of this island can not be fully described. One has to experience it in person to fully appreciate it. Here in Oahu, the first time visitor has to do two obligatory missions, and we accomplished them both. The first is the climb to the top of Diamond Head. This dormant crater sits at the far end of Waikiki Beach, and this means an eight tenths of a mile climb up a trail to the 760 foot precipice. The walk is a strenuous one; walking shoes and plenty of bottled water are musts. But the finish line is worth it, as the views from the top are absolutely breathtaking.

The second is a visit to Pearl Harbor and the USS Arizona Memorial. These sacred grounds were the location of an event which changed the course of the world for all time, the infamous Japanese attack on December 7, 1941. That horrifying day is dramatically depicted with exhibits and a film, and a boat trip to the sunken ship and the Memorial gives one a chance to pause and reflect on the courage and sacrifice made by those who defend our freedom.

The hottest place to stay in Honolulu? Definitely Waikiki Beach! Here you find high rise hotels, endless shopping, nightlife, shows and entertainment, restaurants, marinas, luaus, water recreation, pretty much anything you want is right here! On Kalakaua Blvd, the main drag, you can buy a t-shirt for five bucks at the International Market, and find the same shirt two doors away at a swank boutique for $149! Tourists from all over the world come here to Waikiki, but foreigners from Japan are probably the leading visitors' demographic.

For the Ultimate Sports Road Trip, this was the biggest trip in terms of distance traveled, and from the sense of adventure and excitement, clearly ranked as one of the best. The weather, the friendly people, the scenery, and "the best Pro Bowl ever" all combined for a journey we will always remember. When can we come back?!!!

HAWAII TO GET STADIUM USE FREE
April 6, 2006
Copyright 2006 MediaVentures

The University of Hawaii will no longer be required to pay rent for its use of Aloha Stadium. The school had been paying $300,000 a year. Stadium officials say they can absorb the loss without problems.

The stadium's governing board is also working with local legislators in hopes of getting $129 million for building improvements.

The school paid a higher rent than most other groups, creating a subsidy for those groups. The school paid $800,000 in 2004, which was 7.5% of the team's gross receipts. The amount was lowered for last season.

ALOHA STADIUM GETS ANOTHER $4 MILLION FOR UPGRADES
December 25, 2008
Copyright 2008 MediaVentures

Aloha Stadium is receiving $4 million to design future renovations and improvements.

Hawaii Gov. Linda Lingle released the funds, which are not included in the nearly $1.9 billion public infrastructure construction plan that was unveiled earlier this month to stimulate the economy and create jobs.

The projects to be designed are needed to repair and upgrade the 33-year-old facility to allow for its continued use by the public for another 20 to 30 years.

The work will include structural retrofits and repairs, recoating and repainting, waterproofing, seat replacement, new public elevators, restroom expansions and other improvements.

Design is scheduled to begin in June 2009 and be completed in July 2010. Construction is scheduled to begin in March 2011 and be completed in July 2012. Source: Forbes

HAWAII SEES LOSSES IN REVENUE
January 15, 2009
Copyright 2009 MediaVentures

Honolulu, Hawaii - The University of Hawai'i's two major fall sports - football and women's volleyball - took a combined $1.25 million hit at the box office in 2008 compared with 2007, early reflections of how the economic downturn is affecting the athletic program. The combination of a struggling football team that went 7-7 on the heels of a 12-1 championship season the year before, and the tightening economy produced a $1.2 million drop in football ticket revenue, according to unaudited figures from UH.

Meanwhile, the Rainbow Wahine volleyball team came in $55,000 below 2007, UH said. "The numbers aren't a surprise to me, but they are a little disappointing," said Jim Donovan, UH athletic director. "We're seeing it in every sector (of business) and we, especially, started to feel it from early November on."

Football and women's volleyball are two of the three biggest revenue-producing sports in the 19-team lineup at UH. Men's basketball, whose season is currently under way, is the other. As a result, UH officials said they are projecting as much as a $3 million shortfall of the $29.5 million budget for the current fiscal year.

Donovan said a hiring freeze and containment measures have been undertaken in an attempt to reduce the deficit.

Donovan said he has not ruled out job cuts but said those, if they come, would be decided on in the spring.

Football season ticket renewals, which are due to go out shortly, will remain at last season's prices, Donovan said.

Football ticket revenue for 2008 was the lowest since 2005, when UH earned $4.12 million. Last year, in the march to the Sugar Bowl, UH took in $5.85 million. UH had seven home games for all but the 2006 season, when it had eight.

Despite an increase of nearly 5,000 season tickets over 2007 to 27,585, average per-game attendance dropped from 41,325 to 33,691 in 2008, according to unaudited figures.

The athletic department generates about 83 percent of its $29.5 million operating budget. The remainder, about $4.6 million, comes from university general funds and goes for the operation of lower campus facilities ($1.4 million) and scholarship support ($3.2 million), according to UH. (Honolulu Advertiser)

Aging Aloha Stadium Struggles to Stay in the Game
by Chad Blair Pacific Business News
January 23, 2009

Even as its coffers continue to decline, the state is moving forward with renovations to give Aloha Stadium another 30 years of life.

Officials prefer to repair what Hawaii has rather than tear down the 34-year-old structure and seek private support for a new one.

But some still question whether that’s the best strategy, given the proliferation of state-of-the-art domed stadiums on the Mainland.

Renovating Aloha Stadium to make it competitive with Mainland venues could cost as much as $185 million. Building a new stadium could cost up to a half-billion dollars.

The stadium’s deterioration was underscored recently by the loss of the NFL Pro Bowl after 28 years. League officials complained about the stadium’s condition and the fact that it has only 50,000 seats, far smaller than its Mainland counterparts.

After the Feb. 8 Pro Bowl, the all-star game will move to Dolphin Stadium in Miami and be held a week before the 2010 Super Bowl, which also will be held in Miami.

While NFL officials say the game will now rotate among U.S. cities, including Honolulu, Aloha Stadium simply doesn’t stack up to the arenas that cater to American sports today.

Stadium officials once envisioned bidding on the 2016 Super Bowl — the 50th Super Bowl in the 50th State — an idea that is no longer being floated.

New stadium off the table

They also acknowledge that a new facility would be ideal, either on the current stadium’s 104-acre Halawa property or in a new location. But, until a private investor comes up with $500 million, that idea also is off the table.

And so it is back to the Legislature with hat in hand.

The Lingle administration will present its request — $15 million in stadium capital improvement funds in fiscal year 2010 and $55.6 million for 2011 — as part of its five-point plan to stimulate economic growth, in this case by providing jobs for the construction industry.

The work in this first phase would not significantly alter the stadium’s appearance. But it would strengthen infrastructure, waterproof seats and concourses, and add toilets and elevators.

“We are hoping that the Legislature will agree that the project is necessary to ensure the continued functionality and safety of the stadium for workers and patrons,” said Russ Saito, comptroller for the state Department of Accounting and General Services.

“This is for the safety and welfare of the fans,” said Kevin Chong Kee, chairman of the Aloha Stadium Authority, the nine-member board that runs the stadium for the state. With the shortage of money, we think it more prudent to fix what we have now.”

Kee said that if all the requested funding is eventually approved, Aloha Stadium could be a first-class venue. If it falls through, however, there is no backup plan.

“That’s because there is still talk of building a new stadium,” Kee said. “We are open to anything, but the way the economy is right now, no one wants to invest in a stadium.”

Private investment has been the direction many states and cities have taken.

Opened as Joe Robbie Stadium in 1987 for $115 million, the 75,000-seat Dolphin Stadium was the first of its kind to be constructed entirely with private funds.

Another probable Pro Bowl site is the Dallas Cowboys’ new $1.3 billion stadium in Arlington, Texas, the largest enclosed stadium in the NFL. The Pro Bowl was held once at Texas Stadium in the 1970s.

Yes, Hawaii lacks a professional sports team and big-bucks owners like Cowboys owner Jerry Jones.

HAWAII SEEKS STADIUM RELIEF
May 14, 2009
Copyright 2009 MediaVentures

Honolulu, Hawaii - The University of Hawaii athletic department has asked the Aloha Stadium Authority to consider some form of financial relief, including a profit-sharing plan under which the school might receive a portion of the revenue its football games help generate.

UH was not charged rent for the 2008 season but paid $778,592 in out-of-pocket expenses, according to the school.

Athletic director Jim Donovan has told the school's Board of Regents that student fees and Aloha Stadium relief are two major areas that could help the department substantially reduce its deficits. The department has a $5.4 million accumulated debt built up over the past five years and is forecasting a $2.5 million-to-$3 million shortfall for the fiscal year that ends June 30.

Donovan has told regents that UH is the only school in the nine-member Western Athletic Conference that does not receive concessions, parking or signage revenue from its football venue and is the only one without a student athletic fee.

Until the 2006 season UH paid rent and expenses for its use of Aloha Stadium. But beginning with the 2006 season the authority agreed to rescind the rent when financial conditions permitted.

UH had been paying approximately $300,000 per season under a formula that called for the school to be assessed $10,000 or 7.5 percent of ticket sales per game, whichever was greater.

The stadium regularly generates a surplus, often somewhere between $1 million and $2.5 million per year, though the legislature sometimes takes much of it for other state use.

Donovan has asked that when surpluses arise that major tenants share in the profits. Officials say it might be possible to have something in place in time for the upcoming season.

ALOHA BOWL TO HOST OUTDOOR MOVIES
January 7, 2010
Copyright 2010 MediaVentures

Honolulu, Hawaii - The parking lot of Aloha Stadium will be converted into a drive-in movie theater in February. Stadium officials say it's a way for the venue to generate revenue during times when it is not being used for sporting events.

The plan was recently approved by the Aloha Stadium Authority. If the stadium follows through, the events would be the first drive-in movies held in Honolulu since the Kam Drive-In movie theater near Pearlridge Center closed on Sept. 7, 1998.

The stadium is working with the local franchisee of Maryland-based Fun Flicks to run the movies.

Movies would be shown on a 40-foot inflatable screen that would accommodate 3,000 people or 500 autos, according to minutes of the Stadium Authority's Nov. 19 meeting.

The stadium plans to allow moviegoers to lounge on artificial turf in front of the screen or to stay in their autos and listen via the radio, Chan said.

Details, including what the stadium may charge, what movies will be shown and on what evenings the movies will be shown, have not been determined.

The stadium generates most of its revenues from swap meet, and food and beverage concessions.

During the fiscal year ended June 30, the stadium special fund had $8.03 million in revenues and $8.33 million in expenses, according to the Department of Accounting and General Services.

Another $1.5 million was transferred to the state's general fund to help balance the budget.

Alternatives such as movies could help the stadium offset business losses from the Pro Bowl's temporary move to Miami. The Pro Bowl is scheduled to return to Aloha Stadium in 2011.

March 4, 2010
Copyright 2010 MediaVentures

The 2011 Pro Bowl will be played Jan. 30 at Aloha Stadium, the week before the Super Bowl, the NFL and Hawaii Tourism Authority announced. The NFL's all-star game returns to Hawaii after it was played in Miami this year. The 2012 game is also scheduled for Hawaii. The Pro Bowl was previously played after the Super Bowl. This year was the first time it was held prior to the Super Bowl.

DRIVE-IN A HIT AT ALOHA STADIUM
March 25, 2010
Copyright 2010 MediaVentures

Honolulu, Hawaii - Hundreds of people have turned out for the opening of a drive-in theater event at Aloha Stadium.

The event is sponsored by Centerplate - the company that runs the Aloha Stadium's concessions.

"With a lot of construction and renovations going on inside we wanted to make use of the facility outside," said Scott Chan, Stadium Manager.

Centerplate has set up a snack bar, although folks are allowed to bring in their own food.

Organizers set up an area in the front for folks who didn't have a good vantage point from their cars. Audio was provided through the cars' FM radios.

July 29, 2010
Copyright 2010 MediaVentures

Aloha Stadium officials in Honolulu have had no success in finding a naming rights sponsor for the field, according to the Honolulu Star-Advertiser. The goal was to raise enough money to pay for new turf. The cost of the turf, which is scheduled to be installed following the 2011 Pro Bowl, is projected to be about $2.5 million. Just $2 million was allotted in the last capital improvement budget, the newspaper said.

ALOHA STADIUM RENEWS CENTERPLATE DEAL
September 9, 2010
Copyright 2010 MediaVentures

Honolulu, Hawaii - The State of Hawaii has renewed its concession agreement with Centerplate for service at Aloha Stadium, according to the Honolulu Star Advertiser.

The amount the state gets from concessions remains level at 48.5 percent of net income. The stadium takes in an average of $1.6 million a year from the contract, Stadium manager Scott Chan told the newspaper.

Centerplate was awarded the extension last month because it would have been difficult to competitively award a new contract before the current deal expires on Jan. 5, Chan said. Additionally, it's unlikely the state could have gotten a better deal via a competitive procurement, he said.

Chan said he would like to see food prices drop at the stadium, however, that may not happen because contract terms basically remain unchanged.

The cost of food was the main concern of stadium patrons, according to a customer satisfaction survey discussed at a recent stadium authority meeting.

The University of Hawaii, which operates the Les Murakami Stadium and Stan Sheriff Center, said it was able to drive up concessions sales by cutting food prices at athletic events.

In contrast with the new concession contract at Aloha Stadium, in which the terms remained the same, the University of Hawaii recently increased its commission rates under a contract with Gaithersburg, Maryland-based Sodexo Inc. The rate was raised to 30.52 percent of athletic event sales in 2009 from 18.5 percent in 2008. That in part has helped the university increase concessions commissions despite a cut in food prices.

During 2009 UH Athletics and Sodexo lowered concession stand prices at UH sporting events.

Following the cuts concessions sales rose slightly to $1.5 million last year from $1.44 million in 2008. UH's commissions rose from $266,849 in 2008 to $458,192 last year. Average sales per attendee dipped to $5.76 last year versus $6.33 in 2008, UH Associate Athletics Director Carl Clapp told the Star Advertiser.

Aloha Stadium commissions in 2009 were the lowest in at least eight years at $1.54 million. The decline was partly result of ongoing stadium construction and because UH did not participate in the Sheraton Bowl, according to the minutes of the Aug. 8 meeting of the Aloha Stadium Authority.

HAWAII DELAYS WORK ON ALOHA STADIUM
January 27, 2011
Copyright 2011 MediaVentures

Honolulu, Hawaii - The Honolulu Star Advertiser says a planned $59 million upgrade of Aloha Stadium is being put on hold while the state restudies the future of the aging facility.

Hawaii's largest entertainment and sports venue will be 36 this summer, and Gov. Neil Abercrombie told the newspaper, "I am proposing we look at what we want to do other than sink money into a structure that has had hundreds of millions of dollars of repairs to this point and requires hundreds of millions more and won't last more than another 20 years."

In his State of the State address, Abercrombie said, "Other than maintenance related to health and safety, I will divert all other capital improvement dollars for Aloha Stadium to other projects.

Right now, multimillion-dollar plans to extend the life of Aloha Stadium by 20 years could take 40 years to re-prioritize."

Abercrombie said he will "convene a group of experts and university officials to consider the future of sports and the future development on Oahu to make a definitive decision on Aloha Stadium and any future stadium we might build," the newspaper said.

The current $71 million refurbishment project, the first in a series of steps to upgrade the stadium, is scheduled to be completed this August, officials said. The project began last year and includes roof replacement, strengthening support for the eight pedestrian concourses, bridges, new seats and handrails.

Replacement of the synthetic turf, at a cost of nearly $2 million, is scheduled to begin March 7 and be completed in time for the 2011 football season.

But state officials said the request for an additional $59 million, which was to be used for construction of a new elevator and additional bathrooms, will be withheld, according to Coppa. Longer-range plans called for the construction of additional seats, luxury suites and other enhancements.

The 50,000-seat stadium opened in 1975 at a cost of $32 million and has required several times that amount to remain operational. The Star Advertiser said the cost of repairing steel that corroded sooner than expected alone cost more than $50 million to repair in the first 25 years.

The state spent $300,000 on a 2005 study that estimated the midrange cost of building a new stadium in "2005 dollars" to be nearly $278.3 million compared with $156.4 million for capital improvements.

Officials have estimated the current cost for a new stadium would likely be upward of $500 million.

The NFL Pro Bowl will held at the venue through 2012 under the current contract. Brian McCarthy, the league's vice president for communications, told the Star Advertiser, "We have not had any discussions with the governor regarding his vision for Aloha Stadium, our partnership with the Hawaii Tourism Authority or the Pro Bowl, but we look forward to having that opportunity in the near future."

HAWAII WANTS OUT OF PRO BOWL DEAL
June 16, 2011
Copyright 2011 MediaVentures

Honolulu, Hawaii - Hawaii Gov. Neil Abercrombie said it's "so stupid" that the cash-strapped state pays millions to host the Pro Bowl when the money could be used for education, the Chicago Tribune reported.

Abercrombie said he opposes a deal the state made in 2009 to pay $4 million per game for the rights to hold the NFL's all-star game in Hawaii this and next year.

"You can't do things like give 4 million bucks to a $9 billion football industry and not give any money to children," Abercrombie said as he announced early childhood education and health plans. "You've got this spectacle of these multi-millionaires and billionaires out there arguing about how they're going to divide it up, and then they come and ask us to bribe them with $4 million to have a scrimmage out here in paradise.

"We've got to get our values straight and our priorities straight."

The Pro Bowl returned to Aloha Stadium this year after it was played in Miami in 2010, breaking up a 30-year run in Hawaii in which every game was a sellout.

The first-year Democratic governor and former longtime congressman said the NFL can ship the game back to Florida if it continues to require Hawaii to pay to keep it in the islands. NFL spokesman Greg Aiello said the league has no comment on Abercrombie's statements, the Tribune reported.

Tourism officials said this January's Pro Bowl attracted 17,000 visitors to the state, generated $28.15 million in visitor spending and created $3.07 million in state taxes from people who traveled to attend the game.

Former Honolulu Mayor Mufi Hannemann, who negotiated contracts to keep the Pro Bowl in Hawaii, told the Tribune the game's boost to the economy helps support government programs including education.

"It creates jobs, it's an economic revenue generator, it provides positive impressions throughout the United States," said Hannemann, who ran against Abercrombie last year and now is president for the Hawaii Hotel & Lodging Association. "Honolulu is a great sports town. Sports tourism is very important to us."

But Abercrombie dismissed the economic impact of the game, saying newly enacted same-sex civil unions will do just as much to bring visitors to the state.

"Oh please. We'll get more out of civil unions in a weekend then we'll get out of those guys," he said. "We're going to market. Don't worry about marketing."

August 11, 2011
Copyright 2011 MediaVentures

The playing field at Aloha Stadium has been renamed to Hawaiian Airlines Field at Aloha Stadium, according to KHON. The state-of-the-art playing surface is part of a new sponsorship agreement between Hawaiian Airlines and Aloha Sports Properties, the Stadium's exclusive advertising representative. Along with renaming the field, Hawaiian Airlines will provide funding for future field upgrades and for University of Hawaii Athletics travel expenses. Other terms of the new Aloha Stadium sponsorship agreement were not disclosed.

Hawaii Rainbow Warriors/NFL Pro Bowl

Aloha Stadium
Aloha Stadium

1975-Present/1980-Present


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