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MetLife Stadium

Aerial View
Copyright 2010 by Aerial Views Publishing

  Venue Particulars  
Address 50 State Hightway 120
East Rutherford, NJ 07073
Official Website
Newspaper Video
Satellite View
Jets Gear
  Venue Resources  
Hotels, Dining & Deals in East Rutherford

  The Facility  
Date Opened 2010
Giants Stadium LLC and Jets Development LLC
(New York Jets / New York Giants)
Surface FieldTurf
Cost of Construction $1.6 billion
Former Names Meadowlands Stadium
Naming Rights MetLife purchased the naming rights for the next 25 years for $17 Million per Year beginning in 2011.
Architect Skanska AB
360 Architecture
  Other Facts  
Tenants New York Jets
(NFL) (2010-Present)
New York Giants
(NFL) (2010-Present)
Population Base 19,000,000
On Site Parking 24,800
Nearest Airport Newark Liberty International Airport (EWR)
Retired Numbers #12 Joe Namath
#13 Don Maynard
#73 Joe KLecko
#HC Weeb Ewbank

Championships 1st


Capacity 82,500
Luxury Suites 200 Suites
Club Seats Unknown
  Attendance History  
Season  Total  Capacity Change
1993 531,702 86% 14.2%
1994 527,147 85% -0.8%
1995 488,079 79% -7.4%
1996 395,154 64% -19.0%
1997 543,181 87% 37.5%
1998 589,768 94% 7%
1999 626,258 99% 6.19%
2000 623,711 98.1% -0.4%

2001 2002 2003 2004
627,808 628,812 622,255 623,181

2005 2006 2007
619,958 618,575 616,855 627,858

2009 2010 2011 2012
616,420 628,768 631,888 632,704

2013 2014 2015 2016
615,656 625,280 625,280 625,280

1993-2009 Attendance figures are for Giants Stadium.

Sources: Mediaventures

April 20, 2006
Copyright 2006 MediaVentures

The newly-renegotiated lease between New Jersey and the New York Giants and Jets for a new stadium is expected to boost East Rutherford's coffers. The community now gets $1.3 million in payments in lieu of taxes from the Meadowlands space and under the new lease it is scheduled to get about $3.3 million.

Mayor James Cassella, who threatened to fight against the deal unless his community got more revenue from the enhanced property, said the payment seemed low. Cassella earlier said a fair payment would be closer to $10 million or $15 million.

In addition to the new stadium, the area will be getting a new Giants training facility, new restaurants and retail offerings.

The borough is seeking an appraiser to estimate how much the borough should gain from the new stadium and is expected to present its counter-offer within the next couple of weeks.

New York Times
Published: September 5, 2007

The new stadium the Jets and the Giants are scheduled to occupy in 2010 will be distinguished by an outer skin of aluminum louvers and by interior lighting that will switch colors depending on which team is playing at home.

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The changing colors green for the Jets, blue for the Giants reflect each teams desire to individualize the look of the 82,500-seat stadium in East Rutherford, N.J. The teams current home, Giants Stadium, opened in 1976, but the Jets have long felt like a second-class tenant there since arriving in 1984. The louvers in the new stadium, which are arranged in various densities, may also reflect the teams colors.

Although construction has been going on at the site north and east of Giants Stadium since April, groundbreaking on the $1.3 billion stadium will take place today, with officials from both teams; the N.F.L., including Commissioner Roger Goodell; and the state expected to attend.

It is the newest local sports project after decades without construction: the Devils Newark arena will open next month; the Mets and the Yankees are building ballparks that are expected to open in 2009; construction of the Red Bulls stadium is underway in Harrison, N.J.; and the Nets still anticipate building an arena near downtown Brooklyn.

Since Giants Stadium opened, 22 stadiums have opened in the N.F.L., including the new Soldier Field, which involved building a new stadium inside the exterior of the old one.

Eight facilities are older than Giants Stadium. One of them, the Dallas Cowboys Texas Stadium, is to be replaced by a $1 billion facility in 2009. Another, Lambeau Field in Green Bay, Wis., had a $295 million modernization that was completed without compromising its essence in 2003.

According to renderings of the Jets-Giants stadium obtained by The New York Times, giant red pylons at the north and east entrances will display videos of each team, depending on which one is playing.

A signature feature of the stadium which will be built in the shape of a rounded rectangle will be the massive Great Wall that will be partly visible through the louvers at the main entrance.

The wall will be 400 feet long and 40 feet high, showing panels of images that will rotate between photographic murals of the Giants and Jets on game days and different pictures for concerts and other events.

Inside, four 40-by-130-foot scoreboards will hang from each corner of the upper deck.

The sight lines will be similar to those at Giants Stadium, which seats a little over 80,000, but in some cases seats will be farther away because the new facility will have more than double the square footage. The stadium complies with the Americans with Disabilities Act, and it will have four restaurants, nearly double the current 117 luxury suites, and 9,200 club seats, two club lounges, wider concourses and at least one hall of fame.

Just outside the stadium is the location for a railway station which connects the Meadowlands to the Pascack Valley Line of New Jersey Transit that is expected to be completed in 2009. The addition of the rail station is similar to the plan to bring a Metro-North stop to the new Yankee Stadium.

There will be numerous tailgating zones, and myriad options to buy food and merchandise in the plaza that will ring the stadium.

The Giants and the Jets are the only N.F.L. teams to share a stadium, but there was never a guarantee that they would build the new one together. For a time, the teams were on parallel tracks to the future.

The Giants planned to renovate Giants Stadium at a cost of $750 million. Meanwhile, the Jets stood fast to a $2.2 billion proposal to construct a stadium on the West Side of Manhattan that would have been an extension of the Jacob K. Javits Convention Center and the main Olympic stadium if New York City had won the bid to play host to the 2012 Summer Games.

The Jets politically sensitive plan was attacked by Cablevision, owner of nearby Madison Square Garden, and was eventually spurned by the Public Authorities Control Board.

In September 2005, the teams signed an agreement to jointly develop the stadium in New Jersey, which was then estimated to cost $800 million.

The $1.3 billion cost to finance construction of the new stadium has the teams considering whether to require season-ticket holders to buy one-time personal seat licenses. The teams have already obtained a loan of $300 million from the leagues G-3 stadium financing program that must be repaid over 15 years from club seat revenues.

September 4, 2008
Copyright 2008 MediaVentures

East Rutherford, N.J. - Jets fans must pay between $4,000 and $25,000 for the right to buy season tickets at the Meadowlands Stadium, team officials said.

The team hopes to raise $170 million by selling the personal seat licenses, owner Woody Johnson said during a Meadowlands press conference. They would be necessary for all seats except those in the upper bowl, which holds 27,000.

Jets fans have been bracing themselves for the news since the Giants announced in June they would sell personal seat licenses, or PSLs.

The Giants are charging $1,000 to $20,000 for the licenses. The team is charging $1,000 fee for the upper bowl seats.

The PSLs will help fund the $1.6 billion stadium under construction.

The Jets seat licenses will cost $4,000 to $20,000 for the 37,500 seats in the lower bowl and mezzanine. The club seats in the lower bowl and mezzanine will cost $5,000 to $25,000. Seat licenses for the 2,000 coach's club seats will be auctioned off this fall. It is located behind the team bench and has views of the glass-enclosed walkway to the locker room.

Fans can pay for the seat licences in five installments over five years. But the team will charge interest.

The PSL fees will be in addition to the price of tickets, which will range from $120 to $700 in the new stadium.

Tickets cost between $80 and $115 in the current stadium.

The Jets will be the NFL's first to hold an auction for tickets. This fall, fans will bid over the Internet and by phone to buy 2,000 licenses for the most exclusive section of the stadium, the Coach's Club.

The Jets' members-only club provides unlimited food and soft drinks, a patio 20 feet behind the home team's bench and views of post-game interviews. (Newark Star Ledger)

September 11, 2008
Copyright 2008 MediaVentures

East Rutherford, N.J. - The Giants and Jets are negotiating with a German financial titan for what could be a record-breaking sponsorship deal at the Meadowlands Stadium.

The naming rights deal with Allianz would put $25 million to $30 million a year in the teams' pockets for the next 10 to 20 years, said two people close to the negotiations who requested anonymity because the talks are confidential.

Allianz also had strong ties to the Nazis during World War II, providing insurance to death camps such as Auschwitz and denying payments to Jewish clients, instead allowing the German government to collect the funds.

The firm's past could evoke strong reactions, especially among Holocaust survivors and their families, but it has made efforts to atone for its crimes, according to Jewish leaders. "Allianz has a history, and not a very noble history," said Rabbi Andrew Baker, director of international Jewish affairs for the American Jewish Committee.

But "based on what Allianz has done to address its history it should be no more and no less entitled to such a designation than any other company," Baker said.

Allianz participates in the International Commission on Holocaust Era Insurance Claims, which has paid about $300 million to some 50,000 individuals, among other restitution programs, said Peter Lefkin, a spokesman for Allianz.

Alice McGillion, a spokeswoman for the Giants and Jets, said the teams' researchers "found that Holocaust experts, former government officials and leading Jewish and survivor groups believe that Allianz has made determined efforts towards restitution and continues to do so today."

Carl Goldberg, chairman of the New Jersey Sports and Exposition Authority, which owns the land where the stadium is being built, said he understands that not everyone would welcome Allianz as a stadium sponsor.

"For members of the Jewish faith, this is always a very personal kind of decision," said Goldberg, who is Jewish. "I remember when I was a child my father came to the conclusion that it was not appropriate for our family to buy a German car. But that was in the 1960s. Now it's 2008."

The Tisch family, which co-owns the Giants, is "hugely invested in Jewish philanthropy, not only in the United States but around the world, and they're very sensitive to these kinds of issues," Goldberg said.

The sports authority can bar a naming rights deal with an alcohol or tobacco company or a firm of "questionable repute," but Allianz does not qualify as such a firm, Goldberg said.

Munich-based Allianz, the world's largest insurer, with $125 billion in revenues and 167,000 employees already sponsors a PGA tournament in Boca Raton, Fla., as well as Formula 1 and an arena in Munich. (New York Daily News)

September 18, 2008
Copyright 2008 MediaVentures

East Rutherford, N.J. - The name of a German firm with past Nazi ties will not appear atop the new football stadium being built in the Meadowlands.

The Giants and the Jets broke off naming rights negotiations with the Munich-based Allianz, Mark Lamping, president and chief executive of the teams' new stadium, said.

The announcement came amid a storm of controversy over the firm's World War II activities, which included insuring concentration camps and refusing to pay claims owed to Jewish clients, instead turning the funds over to the Nazis.

The world's largest insurance firm, Allianz was in talks to pay $25 million to $30 million a year to sponsor the teams' $1.6 billion stadium, due to open in 2010.

A spokesman for Allianz, Peter Lefkin, confirmed the breakdown of talks, but declined to comment further.

Lefkin earlier noted the firm participates in the International Commission on Holocaust Era Insurance Claims and other restitution programs.

The teams weighed business factors - such as the status and likely future of negotiations - as well as the reaction to Allianz's previous Nazi ties, Lamping said.

"It's fair to say that the reaction was strong and we certainly noticed that and it may have been a little stronger than we had expected," Lamping said.

Steven Korenblat, an attorney who represented Citigroup in the Mets' naming rights deal, predicted the Giant and Jets would end up landing a similarly record-breaking sponsorship deal. The Mets and the Nets have each signed naming rights deals valued at $20 million annually, the current record. Barclays Bank is to sponsor the Nets' new arena to be built in Brooklyn.

"I believe the Giants' and Jets' new stadium is going to be a magnificent venue and will attract a top tier sponsor, I have no doubt about that," Korenblat said. (Newark Star Ledger)

September 18, 2008
Copyright 2008 MediaVentures

New York - The New York Jets will use StubHub to auction off personal seat licenses to the 2,113 Coaches Club elite seats behind their bench at the stadium they are building with the Giants.

The Giants are selling the same seats for $20,000 a license.

The Jets are requiring that potential buyers bid on a minimum of two licenses and that their floor bid start at $5,000 a license. Bidders will be authorized through credit cards, although winners will not have to pay with their cards.

StubHub will be running a series of small auctions, from Oct. 19-27, during which various lots of licenses will be bid on.

"It's going to be an assortment," said Sean Pate, a spokesman for StubHub. "Some front row, some middle row and back, to keep a wide swath of seats available."

The auction of the 2,113 seats sets the Jets apart from the Giants' plan. The Giants are selling licenses to the entire 82,500-seat stadium, starting at $1,000 in the upper deck.

The Jets exempted the upper deck from licenses and have priced their licenses in other sections from $4,000 to $25,000. The licenses are up-front fees for the right to own season tickets. The Coaches Club seats - which will cost $700 a game above the price of the license - will entitle winning bidders to stand on the field 5 yards from the Jets' bench, eat free food and drink nonalcoholic beverages in a private lounge, and have access to free parking.

The Jets are not predicting how high the bidding might go on the auction, but, presumably, they would like the prices to exceed the $25,000 they are charging for Great Hall Club seat licenses along the opposite sideline and for the best seats in the mezzanine.

Jets officials do not know if the earliest batches of auctioned licenses will set high or low ceilings that bidders on ensuing lots will follow, or if the fans shut out of one auction will overbid on other ones to secure spots in the new stadium.

"When you sign on for this process, you sign on for everything," said Matthew Higgins, a Jets executive vice president. "We're willing to take the risk." (New York Times)

October 16, 2008
Copyright 2008 MediaVentures

East Rutherford, N.J. - New York Jets owner Woody Johnson says fans won't pass up the chance to buy personal seat licenses for the team's new stadium even as the global credit crisis threatens the economy.

The National Football League team and the New York Giants announced months ago that they will sell the licenses, which require fans to pay a one-time fee for the right to buy season tickets, to help finance the $1.6 billion stadium scheduled to open in 2010.

"People who buy PSLs and suites are looking over the long term," Johnson said. "I know they realize, because I've been talking to a lot of them, that this is kind of a once-in-a-lifetime opportunity to buy something that hasn't been available ever."

While the sport isn't immune to declines in the economy as corporate partners and fans trim budgets, it tends to maintain its popularity in difficult times, Johnson said.

"I don't think you want to be presumptuous and say anything's recession-proof," Johnson said. "But I think people would be apt to keep those tickets probably longer than other things."

On Oct. 19, the Jets begin auctioning 2,000 licenses for club seats, which include access to the field area behind the team's bench, using the online ticket marketplace Fans will buy the right to purchase $700 tickets in the Jets' "Coaches Club," which includes a private bar, food service, parking and access to tickets for other stadium events.

The team will also charge between $4,000 and $25,000 for other seat licenses at the stadium. The team will not require licenses for about 27,000 upper-deck seats.

Other stadium revenue appears secure, according to an Oct. 8 report by Moody's Investor Service Inc. that gave a Baa3 rating to about $650 million in project revenue bonds the Jets sold to pay for its share of the stadium.

The 19 million-person market remains supportive of both teams, Moody's said, and 80 percent of revenue comes from sources such as sponsors and suite-holders with contracts at least six years long. Even the risk of escalating construction costs is “sufficiently mitigated," Moody's said. "We had a one lump-sum, design-build where we transferred all the risk of building to the contractor," Johnson said.

The team has no plans for immediate changes in its business operation because of the economy, Johnson said.

"We're running the business side of the New York Jets the way we have done in years past," Johnson said. "If a potential downturn in the market affects our business, then we'll have to make those adjustments." (Bloomberg)

October 23, 2008
Copyright 2008 MediaVentures

New York - The first day of the Jets' auction of 2,028 personal seat licenses at their new stadium yielded the highest winning bid, $65,100, for two front-row seats in a five-section, field-level area called the Coaches Club. Those that waited may have saved up to $30,000. Sean Pate, a spokesman for EBay Inc.'s Stubhub, said an oversupply of the licenses on the auction's first day depressed prices before the on-line ticket auction site cut the number available by two-thirds.

Seats 1-4 in the first row of Section 113 on the 50-yard line sold for $35,000 each on Oct. 20, according to data from another on-line ticket market, Seats 25 and 26 in the same row brought $55,000 each the next day. Stubhub held 50 auctions on Oct. 20, selling hundreds of seats. The next day, that number was reduced to about 15-20 auctions, for about 75-80 tickets.

The elite seating is behind the Jets' bench and carries amenities like club membership, free parking and access to a patio just behind the team.

According to the auction site, some of the seat licenses received at least 30, sometimes more than 50, bids.

Just below the two licenses that sold for $65,100 each were others that sold for $61,100, $42,400, $40,500, $38,800, $38,500 and $37,500.

The auction put up seats throughout the Coaches Club's five sections, from 111C to 115C, which have from 30 to 34 rows each.

Besides the license fees, fans must pay $700 a ticket starting in 2010, when the stadium opens. The Giants, who are sharing the $1.6 billion-plus stadium, will have a similar section of seats behind their bench, but they are being sold for $20,000 each.

The auction - actually a series of miniauctions - ends Monday. (New York Times, Bloomberg News)

October 30, 2008
Copyright 2008 MediaVentures

New York - Jets fans paid an average $26,000 for the right to buy tickets in the exclusive new Coaches Club, but the team got bookings for one-third of the available seats, team owner Woody Johnson said.

The team earned $16 million by auctioning off 620 personal seat licenses on, Johnson said. Nearly 1,200 of the 2,000 Coaches Club seats are still available. Licenses for those seats will be sold at fixed prices within weeks, Johnson said. The fixed prices have not been set, team officials said.

The licenses grant the right to buy tickets for a particular seat in the new Meadowlands stadium opening in 2010, and they can be sold like liquor licenses or taxi medallions. The eight-day auction ended Monday, with a top price of $82,000, according to the team.

Johnson said the team is pleased with the results of the bidding, which he called the largest auction ever on

"It was an amazing process, it was kind of unprecedented," Johnson said. "It was a turbulent economic time, and people recognized the value of these seats as being the best seats in sports....

By any stretch of the imagination, that's positive."

The Jets' and Giants' $1.6 billion stadium is due to open in 2010.

In addition to the Coaches Club, the Jets will sell 45,000 seat licenses in the mezzanine and lower bowl, at prices from $4,000 to $25,000. In the spring, the team will sell season tickets for the 27,000 upper bowl seats with no license fees.

The Giants are selling licenses for all 82,500 seats, at prices from $1,000 to $20,000. (Newark Star Ledger)

December 4, 2008
Copyright 2008 MediaVentures

East Rutherford, N.J. - Giants co-owner John Mara and Jets owner Woody Johnson say they believe the new stadium they are building will meet fans' needs. The $1.6-billion facility, which will feature 40,000 square feet of video screens and displays, an adjoining rail station to accommodate fans and a capacity of 82,500, will serve as home to both the Giants and the Jets and will change its complexion to reflect the home team.

The construction is "not only ahead of schedule, but on budget," according to New Meadowlands Stadium CEO Mark Lamping.

With the project under way and more than 1.3 million work hours spent, however, Mara and Johnson both addressed many fans' biggest concerns - the increasing financial burden they must endure to attend games, exacerbated by a struggling economy.

"It's certainly something we're concerned about and we're very sensitive to. That's why we try to come up with as many different pricing options as possible and we're trying to be flexible and work with people in terms of payment scheduling," Mara said. "I think at the end of the day, we'll be successful in keeping just about everybody in the new building, and that was one of our goals going into this process and a goal we're going to be able to achieve."

Johnson said that despite the financial crisis, he believes fans will look past the immediate problems and try to find a way to make it work.

"We are in a situation, economically, that we're reading about every day. There are serious problems, however. People who are purchasing these, they're looking over this," Johnson said. "This country's going to get back on its feet again. It's going to take a couple quarters, four quarters, five quarters. Whatever it is, we'll be out of it."

Johnson said the fans will be well rewarded with their financial commitment. "I do think they'll be shocked and awed by the stadium, that's for sure," Johnson said. "Every time I've been into the stadium, I'm in awe at what's been accomplished and how different it is than the stadium we've played in."

Johnson added, "It's going to be an amazing experience for the fans and one that the suite-holder will enjoy from one vantage point and the PSL owner and the other fans will enjoy from another standpoint. There's something for everybody." (Newsday)

March 12, 2009
Copyright 2009 MediaVentures

East Rutherford, N.J. - Construction on a new National Football League stadium for the New York Giants and Jets is four months ahead of schedule and may be finished by December.

Work on the $1.6 billion stadium has gone smoothly and a rail link to the Meadowlands sports complex in East Rutherford, New Jersey, will be done before next football season, Mark Lamping, chief executive of the teams' joint stadium corporation, said at a ceremony marking the placement of the building's final steel beam.

"We could have substantial completion by the end of the year, which would be nice," Lamping said. "It would give us plenty of time to work out the kinks."

Jets owner Woody Johnson joined Giants co-owner Steve Tisch at the ceremony honoring ironworkers, who finished assembling about 15,000 pieces of steel, weighing 26,000 tons, using 420,000 bolts. Ironworkers joined the owners in signing the beam and posed for pictures before lifting the last piece into place around the stadium's rim.

Amenities at the stadium, scheduled to open in 2010, include areas for corporate sponsors; about 200 luxury suites; four video boards, each about 100-by-30 feet; and a "Coach's Club" that includes access behind the team bench and a private bar and lounge. (Bloomberg News)

September 3, 2009
Copyright 2009 MediaVentures

East Rutherford, N.J. - The economy is taking its toll on teams with long histories of sell-outs, including the New York Giants and Jets which have tickets available for their final season in the 80,242-seat Giants Stadium and have new seats to sell in the teams' new 82,500-seat venue.

The Giants, which still have seats to sell for some games this season, have not found buyers for about 3,000 club season tickets for 2010, some in the best locations at the highest prices.

The Giants said they had leased slightly more than 60 percent of the approximately 200 suites, totaling about 4,000 seats.

That sales figure has moved only marginally from the Giants' report from almost a year ago of more than 50 percent.

And the Jets lag behind the Giants. They said they still had "a few thousand" season tickets remaining for 2009 and were advertising half-season packages.

As for 2010 in the new stadium, the Jets are not providing specific sales figures for suites, club seats with personal seat licenses or nonclub seats because, they said, it was too early to know.

September 24, 2009
Copyright 2009 MediaVentures

Meadowlands Stadium Co., the firm formed by the New York Giants and Jets to build a new stadium, has picked the New Jersey Sports and Exposition Authority to provide event and site services for the venue. The agency also provides services for the existing Giants Stadium. The Authority will employ more than 1,000 people for game-day duties including security, seating and ticketing. Terms of the deal are not known.

October 15, 2009
Copyright 2009 MediaVentures

East Rutherford, N.J. - Local governments believe they should share in the wealth that will be generated by a new Giants/Jets stadium in the Meadowlands and they are asking their tax assessors to determine the value of the venue that will cost $1.6 billion to build.

The stadium, which is scheduled to open next year, is in East Rutherford, and the borough wants to collect taxes that any private business in its borders would have to pay. But the stadium sits on land owned by the New Jersey Sports and Exhibition Authority, a tax-exempt organization created by the state in 1971 to run the sports arenas in the Meadowlands and elsewhere in New Jersey.

For years, the authority has collected rent from the teams to use its publicly owned stadium, and payments of $1.3 million a year in lieu of taxes. In turn, the authority has made payments to East Rutherford in lieu of taxes that cover the football stadium as well as the Izod Center and the Meadowlands Racetrack.

This year, the authority will pay the borough $5.97 million, which is equal to 21 percent of what the borough would have collected if the land were privately owned. The first annual payments of $466,000 started in 1977, the year after the sports complex opened, and have been renegotiated every decade or so.

Now, however, the Jets and the Giants are building their own stadium, team offices and practice facilities, most of them in East Rutherford. Because the buildings are privately owned, James Cassella, the mayor of East Rutherford, said the borough deserves more than what it has been receiving, a point he plans to make in negotiations with the authority.

Negotiations are unlikely to begin until November, when the next governor is chosen. Borough officials would like to deal directly with the Jets and the Giants. But that is unlikely because the authority, to keep the teams from moving, agreed in 2006 to let the teams continue making the payments of $5 million in rent and $1.3 million in lieu of taxes. That deal is separate from the authority's agreement with East Rutherford.

To bolster their positions, East Rutherford officials point to the sports authority's agreement with Xanadu, a privately owned shopping and entertainment center on the its property. After its scheduled opening next year, Xanadu will pay the borough $1.8 million for each of the first two years before payments rise to nearly $10 million after the fifth year.

Then there are the businesses not on authority land. The Federal Reserve Bank pays the most property tax to East Rutherford, $2,677,642.51 in 2008. Two real estate developments paid more than $1 million each last year.

The Mets and the Yankees also make payments in lieu of taxes in New York City, the payments roughly equal to the debt payments the teams have to pay on their bonds. The owners of Madison Square Garden have been exempted from paying property taxes since 1982, costing New York City hundreds of millions of dollars.

October 29, 2009
Copyright 2009 MediaVentures

The New York Jets have cut prices on some of their premium seats for the new stadium they will share with the Giants by up to 50 percent. The team has sold about 70 percent of non-premium seats in the new stadium, which opens in 2010, to existing season-ticket holders, Matt Higgins, executive vice-president of business operations, said. The Jets are cutting prices for mezzanine club seats, which account for 7,000 of about 80,000 seats in the new stadium, by between 20 percent and 50 percent. Seats in the corners will drop to $195 from $400, while the most-expensive "Prime" seats will decline to $395 from $500. The new prices also apply to ticket plans already purchased, so those customers will receive the same discount, Higgins said. Prices for seat licenses, one-time charges for the right to buy season tickets, won't change.

December 24, 2009
Copyright 2009 MediaVentures

East Rutherford, N.J. - Concerns about bad weather and cold temperatures have dictated the NFL's decision making on Super Bowl locations, but the league is apparently warming to the idea of hosting a game at the new Giants/Jets stadium under construction in the Meadowlands.

NFL owners will consider hosting a game in the 82,500-seat venue after the 2013 season.

The $1.6 billion facility, next to the current Giants Stadium, is 92 percent complete. The preliminary bids must be submitted by April 1. League owners will announce the winning site in late May.

Other cities bidding for the game in February of 2014 are Miami, Phoenix and Tampa. This season's Super Bowl is to be in Miami, followed by Dallas, Indianapolis and New Orleans.

Mark Lamping, the president and chief executive officer of the Meadowlands Stadium Co., said the average temperature in the region is 32 degrees in early February and that the NFL waived, for this bid, its rule that an outdoor Super Bowl site must have an average daily temperature of 50 degrees or that a venue be enclosed by a roof.

Lamping said fans attending the game might be warmed by seat cushions that generate heat and that many enclosed areas behind and beneath the seats of the new stadium would be heated.

He said the Meadowlands bid could be aided by the large hotel space in nearby New York, the relative compactness of the city for parties and other events and the new rail link from Midtown Manhattan to the Meadowlands, located west of the Hudson River in Bergen County, N.J.

Lamping said the new stadium does not have a roof, either fixed or retractable, because it would have cost another $400 million to add it.

The NFL's six-member Super Bowl Advisory Committee approved the Meadowlands application to bid on the game, but all bidders, after preliminary submissions in April, must make formal presentations at the league meetings in Dallas from May 24 through 26.

February 4, 2010
Copyright 2010 MediaVentures

The New York Jets lowered the price of tickets and seat licenses on about 6,400 lower level seats near the goal line as the National Football League team attempts to sell out its new stadium in advance of the 2010 season. Current season-ticket holders will have the opportunity to buy tickets first in a two-week sale opening. Seat licenses in the goal line sections fell to $6,000 and $7,500 dollars from $10,000, with game tickets dropping to $125 from $140.

March 18, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - The New York Giants and Jets still have seats for sale in their new stadium scheduled to open this year.

The Giants say they are about 1,500 licenses short of selling out but have been at that level for at least two months. Pat Hanlon, a team spokesman, said that sales had not hit a wall and were expected to pick up soon, around the time of minicamps and the draft, as they did last year. The Jets are not saying exactly where they are in the sales process other than to say it is going well.

"We expected a drop-off after the season, but they've kept up at a strong pace," said Matt Higgins, the Jets' executive vice president for business operations. "We're not putting out claims that we'll sell out tomorrow, but we expect to sell out before the season."

Higgins said that about a month ago, the team repriced about 6,000 seats in sections straddling the goal line, cutting $10,000 licenses to $7,500 and $6,000 each. "We're almost sold out of them," he said.

The team's in-house sales force is seeking PSL buyers beyond its base of season-ticket holders and its waiting list. Higgins said that sales people had been cold-calling individual and corporate buyers.

Higgins said the team had sold out of its 27,000 upper-deck seats, which were available without licenses, and cost $95 to $125 per game for season tickets. But some of those seats have opened up as fans upgraded to licensed seats nearby when those ticket prices were cut.

The Giants attached a license to all 82,500 seats.

April 15, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - Fans had mixed reviews of the first event held at the New Meadowlands Stadium that will be the home of the New York Giants and Jets. The event was a high school lacrosse match that drew a small crowd.

While many liked the roomier feel, others complained about traffic and signage.

Construction on some areas of the stadium was still underway and concession stand operators worked to become accustomed to their new environment.

Known for now as Meadowlands Stadium, the venue's managers are working to find a corporate sponsor for the venue. Whether that will happen before the first NFL kickoff is not known.

"It's hard to predict - it could (happen before the NFL season), but you don't know," stadium CEO and president Mark Lamping said during a media tour of the venue. "One thing we're not doing, we haven't given ourselves any arbitrary deadline, where we have to get a deal done by a certain time. Then I think we'd probably end up doing deals that we'd look back on and wonder why we did it."

Lamping said the stadium company is continuing to have discussions with "certainly more than five" potential candidates. The stadium already has four cornerstone sponsors - Bud Light, MetLife, Pepsi and Verizon - but the grand daddy will be the title sponsor.

May 27, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - The NFL has reversed a long-standing policy of not holding Super Bowls in snow-prone venues unless they were covered and awarded the 2014 game to the Meadowlands Stadium.

The decision was made during an owners meeting in Irving, Texas.

The bid was awarded on the fourth ballot, which required a simple majority after three rounds of voting that required approval from 75 percent of the owners. After each of the first two ballots, one bidder was eliminated: Phoenix and South Florida, respectively.

Encouraging remarks by Commissioner Roger Goodell in February had led even backers of the rival Tampa and Miami bids to concede the Meadowlands Stadium's frontrunner status before the vote. Phoenix dropped its bid, but it remained on the ballot.

The Miami bid was considered the longest shot because Goodell had suggested several times that its aging stadium was no longer Super Bowl-worthy without hundreds of millions of dollars of infrastructure improvements.

Several ownership groups, including those in Miami, Houston, Buffalo and Cincinnati, had pronounced the New Jersey-New York proposal as a huge weather gamble.

But others, such as Dallas owner Jerry Jones and colleagues in Atlanta and New England, as well as New Jersey real estate executive and Minnesota Vikings owner Zygi Wilf, had endorsed the Meadowlands bid well before the vote.

Much of the credit for the NFL’s decision was given to Woody Johnson, owner of the New York Jets and a co-owner of the stadium.

"Why not," Johnson said after the vote. "We play every other game in cold weather, rain and snow. Would I want to do it every year? Probably not. But 2014 sounds good."

The Giants and the Jets will not make any money directly off the Super Bowl, but the promise of hosting the game is likely to ratchet up interest for sponsorships and suite sales – which allow holders access to Super Bowl tickets – will probably increase.

The move is also expected to help the Jets and the Giants close a naming rights deal for the venue which is now known as the Meadowlands Stadium.

"Obviously it has a benefit," stadium CEO Mark Lamping said. "Although most companies that we've talked to, that we continue to talk to regarding naming rights, have always factored in that they assumed at some point in time we'd get a Super Bowl. So it confirms some assumptions."

Lamping said they have been in talks with "around five" possible title sponsors. While "nothing is imminent," he added, they're still hopeful they'll find the right partner.

With the current economic climate, executives have understandably been hesitant to jump into a deal far less lucrative than it would have been pre-recession. Hosting the 2014 championship, though, will be a helpful bargaining chip.

June 3, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - The New Jersey Sports and Exhibition Authority spent nearly $1 million to buy prime tickets in the new Giants and Jets stadium in the Meadowlands and will make the tickets available for resale to VIPs.

Business partners, politicians and others associated with the agency will be able to buy the tickets from the authority, which plans a service fee to recoup costs, said John Samerjan, a spokesman. The agency, which neither owns nor manages the new stadium and is supposed to operate without taxpayer help, is asking lawmakers for $32.8 million to make up a funding shortfall at a time when state social services are being cut.

Dennis Robinson, the authority's president, said the purchases were made so the agency could keep tickets it controlled in the old stadium.

"In 2008 the Authority was forced to make a decision - either give up your seats forever potentially, or continue to purchase a reasonable amount of seats for business purposes," he said. "The decision had to be made on the spot."

The authority reserves the seats for use by sponsors of its other facilities, high-stakes horse bettors and people who are valuable to its business, Robinson said.

Revenue from nearby Izod Center and other facilities the authority manages paid for the seats, not taxpayers, Samerjan said. The agency will receive a management fee of about $700,000 from the new stadium, as well as reimbursement for staffing ticket sales, security and other services there, Robinson said.

The sports authority was set up in 1971 to build and run the state-owned Meadowlands Sports Complex, including Giants Stadium, and operates racetracks in the state. It is governed by a 16-person commission. All but three members are appointed to four-year terms by the governor and confirmed by the state Senate, according to the agency's website.

The authority plans to use the game tickets in much the same way, offering them to commissioners, suppliers, politicians and their constituents, Samerjan said. The seat licenses and tickets will be part of a wider Meadowlands examination by the governor that is expected to be done by June 30.

The Republican governor, who took office in January, is proposing $10 billion in spending cuts to tackle a record $10.7 billion budget gap. His plan includes reducing aid to public schools by $820 million and to municipalities by $445 million. Christie also is seeking to skip a $3 billion payment into the state pension fund.

For the 2010-2011 football season, the authority bought some of the best seats in the 82,000-seat stadium. Four Jets seats are in the "Great Hall Club" which carry a $25,000 license fee and are behind the visiting team's bench, according to the team's website.

The authority purchased 80 Jets seats in all, spending $524,000 on licenses and $131,600 on tickets for this year's 10 home games. They include 20 end-zone seats and 18 in a goal-line section on the Jets side of the field.

The 62 Giants seats cost $90,000 for tickets and $330,000 for seat licenses. Four of the Giants tickets run $400 per game each and include access to a special Mezzanine Club for refreshments and shelter.

"It's a continuation of a relationship that's existed for 35 years," said Pat Hanlon, a spokesman for the Giants.

The Giants and Jets imposed the seat license fees, a one- time charge to season-ticket holders, to raise about $360 million of the cost of the privately funded stadium.

Reports say of the 55,000 Jets licenses, 17,000 remained unsold. The unsold tickets include seats in the "Great Hall Club," said Bruce Speight, a Jets spokesman, who declined to confirm the report. The Giants have fewer than 1,500 licenses remaining, said Hanlon.

In addition to the tickets, the sports authority also has three luxury suites in the new stadium. Two are a result of the contract with the teams and the agency spent $275,000 to secure a third, according to the records.

June 17, 2010
Copyright 2010 MediaVentures

The New York Jets are discounting about 18,000 personal seat licenses, of which 9,000 are unsold. Prices will be cut by up to 50 percent. Team officials say the goal is to sell out the venue. Lower end-zone seats will be dropped from $5,000 to $2,500, as will those in the mezzanine end zone. Seats in the lower-sideline section will be cut from $15,000 to $10,000. Fans who already purchased the 9,000 seats affected by the cuts will receive the reduced price.

July 8, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - Officials at the Giants' and Jets' new stadium in the Meadowlands have purchased two bomb-sniffing dogs at $10,000 each after determining it was less expensive to buy rather than rent the canines, according to the New York Times.

Hiring a dog and a handler to work 40 hours a week year-round, the officials said, would have run $150,000 a year compared with the $75,000 it costs for the stadium to have two dogs of its own.

"I have never heard of anyone doing this," Vincent Henry, a security expert who has advised companies and police departments on antiterrorism tactics and serves as the director of the Homeland Security Management Institute at Long Island University, told the Times. "They are creating an additional layer of security and sending the message that security is not just something practiced on game day."

Since Rufus and Anja arrived, they have spent their days sniffing deliveries, from the turf that covers the field to the machines that boil the hot dogs. They have leapt up four feet onto trucks so they can properly inspect them.

The dogs relax in separate kennels or play ball with their handlers in the stadium when they are not working. Employees stop to pet the dogs as long as they are not in the middle of inspecting a delivery.

"These dogs' sense of smell is so strong," said Bill Heiser, the president of Southern Hills Kennels, which sells more than 100 working dogs a year and trained Rufus and Anja. "If you walked into a house and someone was cooking beef stew, you would smell beef stew. If the dog goes into the house, they can individually distinguish the smell of the carrots, potatoes, the pepper, the seasonings and the meat," he told the newspaper.

The dogs are different from police dogs, which are taught more than just bomb sniffing and often go home every day with their handlers. On game days, fans will rarely see Rufus and Anja. They will be inspecting deliveries while New Jersey state police dogs patrol the crowds.

July 22, 2010
Copyright 2010 MediaVentures

The Jets' decision to slash prices by up to 50 percent on 9,000 unsold personal seat licenses at the Meadowlands Stadium last month has paid off, according to the New York Daily News. The team has sold 75 percent of those PSLs and remains confident the rest will be sold in time to avoid a blackout for the season opener against the Baltimore Ravens on Sept. 13. "We're 100 percent certain that we're going to sell out by opening day," Matt Higgins, executive vice president of business operations, told the Daily News.

August 5, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - Fans of the New York Giants and Jets will get high-quality video and electronic offerings at the Meadowlands Stadium that opens this year, according to the New York Times.

The venue will offer fans free smart-phone applications that they can glance at to see video replays, updated statistics and live video from other games - and that will work only inside a stadium.

Over the next few years, stadium officials told the Times, the applications will provide fans with statistics on the speed of players and the ball, and fantasy games that will allow them to pick players and compete against other fans.

For those fans who do not have smart phones, the Times said 2,200 televisions with 48,000 square feet of screens have been installed in and around the stadium, the most of any NFL stadium. The applications and stadium video screens will access video feeds that can be used only in the stadium because of the league's television agreements. If the fan leaves, the application will no longer work and will direct fans to the teams' Web sites, which will offer less.

August 19, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - The Bergen Record notes that the design of the Meadowlands Stadium is intended to get fans out of the parking lots before games and into areas that benefit sponsors.

The new $1.6 billion stadium was designed with a 350,000-square-foot plaza surrounding the building. For the first time, fans will be able to buy barbecue outside instead of grilling it themselves, the newspaper said.

A 30-yard artificial turf field will be home to pee wee football games, as well as punt, pass and kick competitions for kids. A band shell will be the site of concerts before games.

And 20 giant-screen televisions around the stadium's exterior will allow fans to watch earlier or later games.

"This is a huge area, and we want people to walk through it as if they were going to a fairgrounds, with all sorts of different activity," Jets Vice President Thad Sheely told the Record. "It's an urban park, really."

Fans will enter the stadium through four corner gates labeled "Verizon," "Bud Light," "MetLife" and "Pepsi."

And for an estimated $8 million apiece annually, the newspaper said all four corporate sponsors will try to get their money's worth by luring you into their corner.

Sheely said that Pepsi, for instance, brought in a samba band and samba dancers to perform before a U.S.-Brazil soccer game at the stadium. That area is also home to the field that will feature attractions, such as cheerleading events, Frisbee-catching-dog performances and youth football games.

The Bud Light corner features a "railgating" section that may prove ideal for the 8,000 to 10,000 fans expected to take trains to each game. Those fans - most of them traveling light and without grills - can now buy their barbecue, including a USDA prime, grilled steak sandwich for $19 or an organic chicken kebob sandwich for $10, the newspaper reported.

"We want to get them with the smell of the barbecue right as they get off the train," operator Mark Lobel of the well-known Lobel's of New York butcher shop on the Upper West Side of Manhattan, told the Record. "These people want it to be easy."

Lobel has another idea up his sleeve, though the logistics could be challenging. The shop may offer mixed-grill packages of hamburgers, hot dogs, steaks and sausages to tailgaters who want to cook up a barbecue feast but don't want the hassle of lugging a grill and fixings to the game.

"Fans could call ahead and reserve a tailgating space, say for 10 people; then when they arrive we bring them the food they've ordered in a cooler, and we have a Weber grill there for them to use," Sheely said.

The Record said the Jets and Giants are planning to feature former players in autograph sessions and question-and-answer segments, while the Verizon section will display gaming platforms, high-definition televisions and the latest technology. Sheely said the MetLife area will feature a giant scoreboard and clock, as well as a number of games and a chance to win football-related prizes.

September 23, 2010
Copyright 2010 MediaVentures

East Rutherford, N.J. - East Rutherford officials want to collect $25 million in property taxes from the Giants and Jets for their new stadium in the Meadowlands, according to Bloomberg News.

East Rutherford has sent the Giants a $745,000 bill for taxes on a practice complex built on the same site as the stadium. The community plans to levy taxes on the stadium next year if it's successful collecting them on the training facilities, Mayor James Cassella told the news service.

"We believe the new stadium built for the Jets and Giants and the training facility should be taxable," Cassella told the state's Local Finance Board at a meeting in Trenton. "For some reason, they believe they shouldn't have to pay taxes on a private development."

The teams are balking at taxes on their new buildings, which sit on tax-exempt property, though they are privately owned, Cassella told Bloomberg. The former Giants Stadium, which operated on the same site until last year, was exempt from property taxes because it was owned by a public entity, the New Jersey Sports & Exposition Authority.

Tax payments are covered by an arrangement in which the Sports Authority pays East Rutherford about $6 million in place of property taxes for the Meadowlands complex, which also includes a horse-racing track and the Izod Center, the Giants said in a statement issued with the Sports Authority.

Bloomberg said at East Rutherford's tax rate of about $1.54 per $100 of assessed value, a $1.6 billion stadium would generate a bill of about $25 million. That's almost as much as the community of 8,700 people collected from all of its taxpayers in 2008, according to a 2009 bond issue.

November 11, 2010
Copyright 2010 MediaVentures

Figures show train ridership to National Football League games at the New Meadowlands Stadium is up 50 percent this year, according to the Bergen Record. The Jets have 70 percent more fans riding the rails than in 2009. The numbers have gotten a boost from two ÒMonday Night FootballÓ games. Giants fans are making about 26 percent more trips.

August 25, 2011
Copyright 2011 MediaVentures

New York - MetLife has purchased naming rights for the next 25 years for the Giants' and Jets' stadium in the Meadowlands, the Newark Star Ledger reported. The venue will be called MetLife Stadium.

The stadium that will soon be decked out with four illuminated MetLife signs on its exterior; the company will also get 120,000 square feet of branded space at the stadium's main entrance, the newspaper said.

The pact is reported to be worth about $17 million or $18 million a year and represents a substantial commitment for MetLife, the nation's largest life insurer.

The money will be split between the Giants and the Jets, who financed construction of the stadium, according to the New York Times.

Beth Hirschhorn, chief marketing officer for MetLife, told the Star Ledger that while MetLife's brand is ubiquitous, the company aims to get into the top of consumers' minds, a place insurance rarely is except when paying a bill or making a claim.

One event that will definitely focus the public eye on MetLife Stadium is the 2014 Super Bowl at the Meadowlands, which will offer a quick return on the investment in the form of nationally televised mentions and images of MetLife's name.

March 15, 2012
Copyright 2012 MediaVentures

The New York Jets have filed a $1 million lawsuit against one of their MetLife Stadium luxury suite holders - a Canadian copper mining company - for alleged failure to pay the bill for their suite last season, the Bergen Record reported. According to the suit filed in Superior Court in Hackensack, Super Metals Mining Inc. and its chairman, Jack Usman, signed a three-year deal for a luxury suite last June. The deal was for a total of $1.2 million, including license fees, suite tickets and reserved parking. Another $100,000 was promised by the defendants in exchange for Òcertain sponsorship and advertising rights,Ó the suit alleges. The Jets contend that a first-year fee of $321,000 was never paid. Seizure of an $80,000 deposit lowered the first-year amount owed to $241,000. The second- and third-year suite fees were $357,000 and $375,000, respectively. The suit seeks a judgment of $1.1 million plus attorney fees and other litigation expenses.

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