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Oakland Coliseum

Aerial View
Copyright 2006 by Aerial Views Publishing

  Venue Particulars  
Address 7000 Coliseum Way
Oakland, CA 94621
Phone (510) 569-2121
Official Website
Seating Weather
Satellite View
Raiders Gear
A's Gear
  Venue Resources  
Hotels, Dining & Deals in Oakland

  The Facility  
Date Opened September 18, 1966
Major Renovation 1996
Oakland-Alameda County Coliseum Authority
Surface Bluegrass
Cost of Construction $25.5 million
Cost of Renovation $200 million in renovations completed in 1996
Stadium Financing $197 million in bonds issued to cover costs of 1996 renovation and relocation costs.
Former Names Oakland-Alameda County Coliseum
Network Associates Coliseum
UMAX Coliseum
McAfee Coliseum
Oakland-Alameda County Coliseum
Oakland Coliseum
Oakland Coliseum
Stadium Architect Skidmore, Owings & Merrill
HNTB (1996)
  Other Facts  
Tenants Oakland Raiders
(NFL) (1995-Present)
Oakland Athletics
(MLB) (1968-Present)
Former Tenants Oakland Raiders
(NFL) (1966-1981)
Oakland Invaders
(USFL) (1983-1985)
Oakland Clippers
(NASL) (1967-1968)
Oakland Stompers
(NASL) (1978)
Population Base 7,150,000
On Site Parking 9,600
Nearest Airport Oakland International Airport (OAK)
Retired Numbers The Raider organization does not retire the jersey numbers of former players.

Championships 1st




Capacity 63,026
Average Ticket $58.89
Fan Cost Index (FCI) $331.53
The Team Marketing Report FCI includes: four average-price tickets; four small soft drinks; two small beers; four hot dogs; two game programs; parking; and two adult-size caps.
Baseball 48,219
Luxury Suites 143 Suites
Club Seats 9,000
  Attendance History  
Season  Total  Capacity Change
1993 399,076 49% -7.5%
1994 421,756 52% 5.7%
1995 423,376 84% 0.4%
1996 424,518 84% 0.3%
1997 375,499 74% -11.5%
1998 386,548 77% 2.9%
1999 398,140 79% 3.0%
2000 462,515 91.6% 16.2%

2001 2002 2003 2004
472,091 485,092 440,063 405,936

2005 2006 2007 2008
418,450 467,964 472,876 462,800

2009 2010 2011 2012
354,276 371,448 473,938 433,732

2013 2014 2015 2016
403,556 459,333 436,910 382,088

1993-1994 - Attendance figures are for Los Angeles Memorial Coliseum.

Sources: Mediaventures

Oakland Coliseum

The Oakland Coliseum (formerly called the Oakland-Alameda County Coliseum) is located 3 miles from Oakland International Airport and has nearly 10,000 on-site parking spaces. The complex rests on 120 acres and was constructed in 1966 at a cost of $25.5 million. The architect was Skidmore, Owings & Merrill and the general contractor was Guy F. Atkinson Company.

The mere mention of the Oakland-Alameda County Complex stirs up a story, if not two, three or more. More than 91 million people have passed through the turnstiles. The Stadium recently has undergone a $100 million renovation for the Oakland Raiders and Oakland A's. The architect was HNTB and the general contractor was Tutor-Saliba. The project manager was Cordell Corporation.

  • Nearly 10,000 parking spaces are on-site at the Coliseum complex.
  • Home to three professional sports teams, Oakland A's (MLB), Oakland Raiders (NFL) and Golden State Warriors (NBA).
  • The natural grass in the stadium is located 21 feet below sea level.
  • The first facility to have a professional sports team move and then return to the facility.
  • The first complex to have an Arena and Stadium under renovation at the same time.
  • More than 1,000 construction workers will have worked on the stadium renovation project. More than 84,000 cubic yards of concrete are being poured and 9 million pounds of reinforcing steel are being added to the stadium, the equivalent of a football field-sized block of concrete that is 50 stories high. More than 146,000 cubic yards of dirt have been hauled away.
  • The new renovated stadium will include two 40,000 square foot clubs and a club concourse, 22,000 new seats, 125 new luxury suites, a 9,000 square foot kitchen, two new state-of-the-art color video boards and two matrix scoreboards. The baseball outfield fence will have a new configuration and look.

Oakland Football Marketing Association & Oakland Raiders PSL & Club Seats -- The renovated stadium will introduce Bay Area football fans to 62,500 seats and a new level of NFL fun and excitement with Personal Seal Licenses (PSL) and Club Seating.

PSL's secures the holder's right for ten years to purchase Oakland Raider season tickets, with a renewal option after ten years. You can transfer your PSL and it gives you a place in history at the stadium by having your name inscribed on the Coliseum's prestigious Wall of Fame.

Club Seats provide for a relaxed feeling and offers a tremendous view of the action on the field. You receive preferred parking and high quality food and beverage. You can have waiter service right to your extra-wide and comfortable Club Seat. Exclusive large play-back screens, a concierge, club restroom facilities and a private stadium entrance and exit will be offered to club seat members. Luxury Suite members also receive the benefits of the Club Area.

Click Here to Get Your Personalized Scoreboard
Nothing beats being at a Raiders game at Oakland Coliseum with thousands of other Raiders fans. And although it's hard to top that game-day excitement, what fan doesn't also wish for a few comforts of home, say a cushy seat and a television for watching the replays?

Raiders fans can have the best of both worlds with a luxury suite. The Oakland Coliseum offers several choices, all of which include preferred parking, a private entrance to the stadium and a premier catering service.

The luxury boxes on the west side of the stadium are on two levels, club and loge, and they seat either 12 or 18 fans in fully upholstered, theater-style chairs. Each has its own fully equipped kitchenette. Of course, these perks probably won't be necessary when a personal suite captain offers you selections from an elaborate menu, courtesy of Levy Resturants Sports & Entertainment.

The club level on the west side has 16 suites with retractable windows, which gives fans the option of being tucked away in a secluded suite or being swept away by the energy of the crowd. Fans who want to be on top of each play can choose one of the 37 loge level suites, one tier above the club suites.

Luxury Suite
West side suite holders have access to the West Side Club, a resturant furnished in redwood and brass that has a sports bar atmosphere. Tables can be reserved just inside the glass panels, where fans can enjoy the action while enjoying a crisp Caesar salad and a juicy cheeseburger. The West Side Club also boasts Northern California's longest bar.

When the stadium was renovated in 1996, 90 suites were built on the stadium's new east side to accommodate the Raiders' growing popularity. The east side has three levels of suites: plaza, club and loge, in ascending order, with outdoor club seating between the plaza and club levels. Suite holders and club members alike are invited to enjoy buffet-style catering in either the East Side Club or the West Side Club. Created with the potential of corporate functions in mind, the east side facilities are often the site of conventions and trade shows on non-gamedays.

Reprinted with permission from the Summer 1999 edition of Raiders Blitz Magazine by OFMA

Other features include:

  1. New chair style eastside seating -- closer to the field with excellent sight lines
  2. Two large family and corporate picnic areas
  3. Elevators and escalator for easier access to club level
  4. Two new high resolution video screens
  5. Improved sound system
  6. Additional restrooms and concession areas
  7. Two 40,000 square foot private, air-conditioned Club lounges and exclusive concourse for Club Members
  8. Kitchen for servicing Luxury Suites and Clubs
  9. New BART walkway and entrance plaza
  10. New upper deck concourse
  11. Club concourse connects eastern addition with existing stadium
  12. Lower and mid concourse connects eastern addition with existing stadium

Let's Get Physical

  • The stadium renovation took place 24 hours a day and during Oakland A's games fans were able to view construction in progress as an added feature.
  • More than 1,000 construction workers worked on the stadium renovation project. More than 84,000 cubic yards of concrete was poured and 9 million pounds of reinforcing steel was added to the stadium, the equivalent of a football field-sized block of concrete that is 50 stories high. More than 146,000 cubic yards of dirt was hauled away.
  • The new renovated stadium includes two 40,000 square foot clubs and a club concourse, 22,000 new seats, 125 new luxury suites, a 9,000 square foot kitchen, two new state-of-the-art color video boards and two matrix scoreboards. The baseball outfield fence has a new configuration and look.

Oakland Coliseum
Image of Oakland-Alameda County Coliseum by Cory Suppes of

May 20, 1999
Copyright 1999 MediaVentures

Already swimming in debt and in legal battles with all the professional teams with which it works, the Oakland-Alameda County Stadium Authority is considering expanding its stadium in hopes of hosting the 2004 Super Bowl. The Authority last renovated the stadium to make a home for the Raiders and now is considering an expansion to 70,000 seats so it meets NFL standards. The venue now seats 62,500.

The Authority spent nearly $130 million in 1995 to renovate the stadium for the Raiders and hoped to fund the work from sales of personal seat licenses. The sales program collapsed, leaving the authority to pay for its loans from reserve funds. The Authority is nearly out of money and fighting with the Raiders over the PSL program. It is also fighting with the Oakland A's, the other Coliseum tenant, over the renovations which the baseball team says put it at a disadvantage. Another battle is going on with the Golden State Warriors over renovations made to the adjacent arena.

Oakland had been considered for the game when the San Francisco 49ers stopped work on their new stadium. The Super Bowl had been promised for that venue, but the league withdrew the offer when it was clear the stadium could not open on time.

By: Andrew Kulyk & Peter Farrell

Oakland-Alameda County Coliseum Ranking by USRT
Architecture 3
Concessions 8
Scoreboard 4
Ushers 7
Fan Support 6
Location 5
Banners/History 2
Entertainment 10
Concourses/Fan Comfort 4
Bonus: Tailgate Scene 2
Bonus: "Black Hole" 2
Bonus: Raiderfan 2
Total Score 55
December 10, 2000 - Pulling off back to back NFL games in one day is no small achievement, and in order to get to Oakland in time for the Sunday night game of the week, we had to leave 3Com (Now Monster Park) early to beat the rush, take a preplanned route down the side streets which we had rehearsed a day earlier to find our way to the BART station, get on the BART train, and then enjoy the ride to Oakland which takes about 45 minutes.  We stepped off the train 35 minutes before kickoff, and there in the distance from the station loomed the soaring Coliseum, home to the Oakland Raiders and the Oakland Athletics.

To get to the stadium you walk off the train and cross a lengthy pedestrian overpass which takes you through some of the most awful cityscape that California has to offer - cement plants, construction storage yards ... eccchh! Quite a contrast from the sleek and modern BART station which we just departed. But once you cross the bridge and you arrive at the stadium, you are overwhelmed by the giant mural hanging the entire length of the building, with the Raiders steely logo and the slogan "Commitment to Excellence". Network Associates Coliseum (as it was named during this review) has been the home of the Raiders for their entire existence, save for the dozen or so years when they moved to Los Angeles (people around these parts don't like to talk about that). In order to facilitate the team's return for the 1995 season, extensive renovations were performed, including the reconstruction of one entire sideline to accommodate a club section and 2 levels of suites. The other side of the stadium retains its classic horseshoe configuration, which allows the accommodation of the baseball field.

What makes this stadium experience so unique has nothing to do with the stadium itself - the building is ordinary, has the basic amenities and that's about it. But it is RAIDERFAN which makes Network Associates Coliseum absolutely electric - Let us describe Raiderfan - he is loud, he swills his beer, he paints his face silver and black, and he makes more noise than at any other venue in the NFL that we been to so far (sorry Kansas City...sure you call yourself "the loudest stadium in the NFL, but there are those who talk the talk and others who walk the walk). Nevermind walking into this building with the opposing team's colors - we were wearing Sabres jackets, and on the way into the building we got glares and dirty looks, as if to say "who are you people? state your business here! why aren't you wearing Raiders gear?" (Yes we did explain that we were tourists and yes we were cheering for the Raiders, so we got the nod.)

Once we got to our seats, we got little chance to sit - everyone stood.. for the whole game! It was noisy, rambunctious, and the atmosphere right from the player introductions was absolutely electric! We were amazed to learn, though, that the Raiders have a hard time selling out all their games, and there is still some lingering bitterness among the faithful over the LA thing.

As we said earlier, the stadium itself is average - all new kelly green seats with cupholders, two jumbotrons in opposite corners of the stadium, and the music they played all night was the stuff they used on those old NFL films reels. They do very little in the way of electronic cheerleading or cutesy videos - they don't have to!

The teriyaki vendor was a nice touch, but otherwise we were amazed at the quality and diversity of food choices. Also, there was a Raiders merchandise post every other section with a great variety of souvenirs. There was a contrast in the concourses - in the older part the concourse was narrow (albeit with a view of the field) while the new section was mega wide.

Banners/Retired Numbers
As in San Francisco, we were stunned to see no permanent commemoratives to their icons or their world championships. During a TV timeout they did scroll all the Raiders greats in the Hall of Fame, but that is about it. There was an exhibit in the new section listing their charter PSL holders.

In San Jose we saw all the high tech advertising on the panels - there it was ads from LSI Logic, Cisco Systems and PMC Sierra ... here in Oakland the largest ad panel was from "Pipefitters Local 350". Read the ads and you get a total feel for the community that surrounds it - in San Jose it is technology and the internet; in San Francisco it is the marvelous cultural and ethnic diversity; and in Oakland it is all grit and blue collar.

Like most stadiums today Network Associates Coliseum is a non smoking facility. While touring the stadium we came across the familiar acrid smell of cannabis in several spots. At first we were surprised, but then we realized that this is California and the words "for medicinal purposes only" seems to be a regular ballot initiative. So we will give Raiderfan the benefit of the doubt and assume there were several cases of sniffles, stubbed toes and assorted ailments in abundance on this evening!

So that is about it ... Oakland won on this night, and secured their first playoff appearance in Oakland in 2 decades ... head coach John Gruden got a gatorade shower, and we departed feeling that all was well with the world if all was well in Oakland.

September 11, 2008
Copyright 2008 MediaVentures

Oakland, Calif. - With three seasons to go on their lease at the Coliseum, the Oakland Raiders are once again putting the team's future in play.

This time around, the team wants to turn the area around the Coliseum into a full-fledged retail and entertainment district - complete with a new, football-only stadium.

"We need to find a way to revitalize the area," Raiders chief executive Amy Trask said on the eve of the team's season opener against the Denver Broncos.

"What we have suggested is not just a stadium, but something to bring business enterprise and activity to a part of the community that needs it," Trask said.

The team's call for a new home comes just as the Oakland A's, who share the stadium with the Raiders, are laying tracks for a move to Fremont.

The Raiders want Oakland and Alameda County - which are still on the hook to the tune of $22 million a year for the 1995 rebuild of the stadium and subsequent make over of the Coliseum arena - to help finance the dream plan.

"It has to be what the NFL describes as a public-private partnership," Trask said. "Our job is to try to put together a deal so the Raiders will stay," said Oakland City Council President Ignacio De La Fuente, who chairs the city-county Coliseum Authority and was heavily involved in the team's return from Los Angeles 13 years ago. "We are having good discussions, and that's as far as I'm going to go."

Experts say the team has little chance of returning anytime soon to Los Angeles or finding a new home in oft-mentioned Las Vegas or San Antonio, Texas.

The Raiders have floated the idea of a move through the Caldecott Tunnel to Dublin - or even sharing a new stadium with the 49ers - but with little effect.

Hence, with their lease winding down - and the city and county already agreeing to extend the A's contract at the Coliseum for up to three years, through 2013 - Al Davis & Co. appear determined to play the hand they've been dealt. (San Francisco Chronicle)

September 25, 2008
Copyright 2008 MediaVentures

Oakland, Calif. - McAfee Inc.'s 10-year naming rights contract with the board that oversees the Oakland Raider's stadium expired last week and the security products and services company chose not to renew it.

Network Associates bought the Coliseum naming rights in September 1998 for $13.2 million over 10 years.

The stadium was first renamed the Network Associates Coliseum, but in April 2004 the name was changed to the Oakland-Alameda County Coliseum because the Santa Clara-based company renamed itself. The venue will revert to its original name, Oakland-Alameda County Coliseum.

Oakland City Council President Ignacio De La Fuente, the chair of the Oakland-Alameda County Coliseum Authority, said in a statement, "This ends a ten-year long partnership with McAfee. It's unfortunate to see McAfee pass on renewing their contract, but this leaves the opportunity open to another business to brand our facility."

In addition to being the home of the Raiders and the A's, the Coliseum has hosted large-scale concerts such as The Police in 2007 and The Rolling Stones in 2006, drawing hundreds of thousands of people a year.

Coliseum Authority officials say a company's name on the stadium also has prime visibility from the Interstate Highway 880 freeway, which receives an average of 150,000 cars daily. (Oakland Tribune)

February 19, 2009
Copyright 2009 MediaVentures

Oakland, Calif. - Raiders chief executive Amy Trask looks at the 42-year-old Coliseum and sees the hope of stadium development where a glamorous stadium can one day replace one of the most dated slabs of concrete in the National Football League.

Oakland vice mayor Ignacio De La Fuente looks at the vacant lots surrounding the Coliseum and envisions an urban renewal center, one that is bustling with retail stores, condos, restaurants, maybe even an ESPN Sports Zone.

Lay aside all the talk about the Raiders hauling it back to Los Angeles or sharing a new stadium with the 49ers in Santa Clara or Hunters Point, if only for a moment. To this point, it's nothing but talk, and it isn't coming from the Raiders' lips.

The one big idea the Raiders have proposed is this: staying put at a new and vastly improved Coliseum as the anchor to a redevelopment project that pours jobs, revenue and tax money across the vacant spread between 66th Avenue and Hegenberger Road.

And, above all, it keeps the Raiders in the Oakland city limits, where they would just as soon stay.

"I think that's an area that has unbelievable possibilities," said De La Fuente, who has served 12 years on the Coliseum Joint Powers Authority, which runs the stadium. "We have the site. We have the land. It's definitely a doable thing. It's probably one of the few things that will work.

"Now, how are we going to get there is the question."

It's a nine-figure, if not a billion-dollar question, and it's one being posed in the midst of a dire economic downturn. But then, affordable options are few and everyone agrees something must be done.

Raiders owner Al Davis said last week he would like a new stadium, but the NFL's stadium seed money fund is empty. Neither the City of Oakland nor Alameda County - co-landlords of the stadium who share its annual $20 million bond debt - are in fiscal position to dole out the hundreds of millions of dollars needed to build a new Coliseum.

The league has suggested the 49ers and Raiders consider building a joint stadium, but that option has its own special set of hurdles.

This, and only this, much is certain: The Raiders' lease at the Coliseum, signed when they returned from Los Angeles in 1995, expires after the 2010 season. The Raiders asked for an extension in 2005 but stadium officials politely declined. The team has not requested an extension since and is not negotiating a new lease.

The Raiders are, however, showing a willingness to work with city and county officials on a solution that would keep the Raiders put - even if team officials won't forfeit leverage by saying unequivocally they will stay beyond 2010.

"We are keenly aware that in the current economic environment, creativity and ingenuity in fashioning a stadium solution is of paramount importance," said Trask, the business executive whom the 79-year-old Davis has put in charge of all stadium matters. She points to Baltimore, where the Inner Harbor revival has benefited from the Ravens' new stadium, as a working example.

"Stadium development has been used quite successfully to spur economic revitalization in other communities. ... We have suggested to the city and the JPA that we collectively pursue the idea of using a stadium development project as part of a larger, economic redevelopment plan in and around the stadium."

The A's proposed a similar plan in recent years but it didn't get anywhere - one reason they are trying to take that blueprint with them to Fremont.

De La Fuente hopes it will happen in Oakland yet, especially if that's what it will take to keep the Raiders unpacked. The city may not be rolling in surplus, but it owns some of the surrounding land. It also has authority (zoning, possibly eminent domain) that De La Fuente said "can be part of an overall part of crafting of redevelopment."

No one has any real idea who will pay for what. That's why both sides have already met several times with more sit downs to come.

NFL Commissioner Roger Goodell said it won't be easy for the Raiders to get a new stadium right now, even as he conceded the need was obvious when he visited the Coliseum in December. That won't keep Davis from trying.

"The will to win is the fire that burns brightest in this organization and, if a new stadium can help us, then we'll look at a new stadium," Davis said when asked about a post-2010 home. "I'd like to be playing in a stadium or some new stadium that's started. I like this stadium right here.

I think it's a hell of a location but I'd like a new (stadium)." (San Francisco Chronicle)

May 7, 2009
Copyright 2009 MediaVentures

The Oakland-Alameda County Coliseum Authority authorized Coliseum staff members to negotiate a contract with Los Angeles-based sports marketing firm Premier Partnerships in an effort to find a new name for the old stadium. The Coliseum has been without a sponsor since September, when McAfee Inc. decided not to renew its 10-year sponsorship contract and the stadium reverted back to its original name - the Oakland-Alameda County Coliseum.

August 13, 2009
Copyright 2009 MediaVentures

Reports say Oakland and Alameda County officials are expected to soon announce a naming right deal with Verizon Wireless for a five-year deal to put the telecommunications firm's name on Oakland Coliseum. The venue's most recent corporate name was McAfee Coliseum. That deal expired in 2007.

November 19, 2009
Copyright 2009 MediaVentures

Oakland, Calif. - Oakland officials may work to collect $4.5 million in Oakland Coliseum surcharges as they fact major budget shortfalls.

Emergency measures intended to help erase deficits in the city's budget could also lead Oakland to sell both its convention centers. Utility taxes on water and garbage services could also be increased.

The latest shortfall appears in the general fund budget of $420 million for the current 2009-10 fiscal year that began July 1. The shortfall is due to an $11 million drop in property, sales, hotel and parking taxes, coupled with a $3 million spike in police overtime and the city's inability to collect $4.5 million in Oakland Coliseum ticket surcharges that were never assessed.

The quarterly report issued by the city administrator's office shows that even June's $70 million in cuts were not enough and advised the city to take emergency steps in order to remain solvent through June.

Selling the Henry J. Kaiser Convention Center near Lake Merritt and the George P. Scotlan Convention Center at the downtown Marriott would raise about $11.6 million, according to the report. The historic Kaiser center, best known as a favorite performance venue for the Grateful Dead, has been closed since 2006, but the downtown convention hall is nearly always booked and generates about $14 million annually for the city.

Several council members said they are reluctant to make short-term fixes and would rather address the city's larger budget problems.

The ticket surcharges are the city's effort to recoup some of the $12 million the city pays annually to the Coliseum as part of the deal to return the Raiders to Oakland in 1995. The teams using the Coliseum and the Oracle Arena have so far resisted paying the surcharge, and the city might consider legal action, officials said.

November 19, 2009
Copyright 2009 MediaVentures

The Oakland Raiders are likely to call the Oakland-Alameda County Coliseum home at least through the 2013 season. The Oakland-Alameda County Coliseum Authority and the team announced that they have reached a tentative agreement to extend the term of the Raiders' lease, which had been set to expire after the 2010 season. The deal is not official yet. The Coliseum Authority, Oakland, Alameda County and the National Football League must approve the agreement. Officials said the terms of the extension are basically the same as the current lease, which calls for the team to pay $525,000 per season and share some other revenue with the authority, such as what they get from concessions. The extension calls for the team to pay an additional $5 million over the additional three years. The team still would owe the $5 million if they decided to move to another stadium outside Alameda County.

February 18, 2010
Copyright 2010 MediaVentures

Oakland, Calif. - The Oakland-Alameda County Coliseum Authority Board is considering a $125,000 appropriation to fund a feasibility study on the potential of a new football stadium near the existing coliseum.

"The Raiders have been interested in this for a long time," said Deena McClain, executive director of the authority. "This is a more organized look to see what the options are."

The study, which still must be authorized by the authority's board at its meeting this week, is expected to last four or five months. If approved, it will be performed by CSL International.

McClain said the study will look at things such as what kinds of new revenues a new stadium would bring and where funding for such a project could be found.

One of the more interesting aspects of the study is the fact it will look at the possibility of maybe two tenants at the stadium.

"The idea of the Raiders and the 49ers sharing a stadium has obviously been mentioned before," McClain said.

Voters in Santa Clara County in June will decide whether to support a new stadium for the San Francisco 49ers. The Raiders have also been mentioned as a possible partner in that venue.

The city and county each currently pay about $10 million annually to pay for the upgrades to the Coliseum that were agreed upon to lure back the Raiders. After nearly 15 years of such payments, approximately $150 million is still owed.

For their part, Raiders officials seem pleased by the idea of a new stadium taking a step forward.

"The site on which we currently play is centrally located, with magnificent public transit alternatives, on a major freeway and presents an exciting location on which a new stadium can serve as the hub of a larger, urban redevelopment project," said Amy Trask, Raiders chief executive. "We have been communicating regularly with city, county and Joint Powers Authority representatives about our desire for a new, world-class stadium and the manner in which such a stadium can serve as a catalyst for regional economic growth."

February 25, 2010
Copyright 2010 MediaVentures

Oakland, Calif. - The Oakland-Alameda County Coliseum Commission has officially signed off on a $125,000 study on the feasibility of building a new stadium next to the current venue. The work will be done by Conventions, Sports & Leisure International.

If a financing deal for it is completed, the study will look at the possibility of building a new football stadium on or adjacent to Coliseum property and will analyze the cost of a new stadium and potential revenue it could bring in, offer funding sources and give a timeline for when such a facility could be built.

The study also will look at the economic impact such a project could have for Oakland and Alameda County as well as a financial analysis of the impact of a possible Raiders move out of the county.

CSL International also has been told to assume in the study that there would be little to no public money for such a stadium and that the facility should be able to accommodate two NFL teams.

The idea of the 49ers and Raiders sharing a stadium has been floated several times. More than a year ago, the NFL asked the teams to look into the possibility of sharing a stadium, and San Francisco 49ers President Jed York is on record saying Oakland would be an option if the 49ers are unable to successfully build their proposed stadium in Santa Clara.

July 8, 2010
Copyright 2010 MediaVentures

Oakland, Calif. - The Oakland Alameda County Coliseum Authority is asking Raiders fans how much they'd be willing to pay for a new football stadium, according to the Contra Costa Times.

A 40-question survey asks about items including a personal seat license called a "one-time equity membership fee."

The online survey is expected to take 10 minutes, the newspaper reported.

A hypothetical seating map is shown, that outlines three levels of a potential new stadium. It includes pricing options such as lower-level club seats at an annual price of $2,500, $2,000 or $1,500; upper-level seats annually at $1,200, $900 or $600; four seats in an outdoor loge box at$60,000, $40,000 or $20,000 per year.

October 7, 2010
Copyright 2010 MediaVentures

Oakland, Calif. - Oakland officials are continuing their push to host a new 65,000-seat stadium for the Raiders and the 49ers and they got a preview of a report outlining the cost of the venue, according to the Bay Citizen. The 49ers won voter approval in June for a $937 million venue in Santa Clara.

In one scenario, the study envisions a new stadium being built in the Oakland Coliseum's parking lot for both teams. The cost would be $735 million and another $144 million when the debt on the current stadium is factored in. The cost for a new stadium for just the Raiders would cost around $718 million before debt obligations.

"What we found out from this study is that it's most economic if both teams play in the same stadium," Deena McClain, interim director of the stadium authority, told the newspaper.

The stadium would be paid for with $96 million from local taxes. Another $133 million is projected to come from one-time "membership equity fees," and $150 million is projected to come from the NFL. That would leave the teams to pay $483 million.

The study makes clear that the Raiders would walk if there is no public funding - and that a new stadium would have to be done by 2014 to "remain competitive" with Santa Clara.

The financing plan projects the Raiders, if they were the lone team in the stadium, would be asked for an investment of $339 million, if current stadium debt of $144 million. If the teams shared the stadium, the investment would be $29.8 million per team, even with the higher venue cost. The reduced team contribution comes from doubling the NFL's projected investment to $300 million and doubling the seat license revenue.

The authority paid consultants $125,000 for the study by Conventions, Sports & Leisure Inc. and JMI Sports. A presentation was made on the key details, although the entire study has yet to be released, the Citizen said.

The report recommends 7,500 club seats and 96 luxury suites of which 60 would be 8-12 seats. The estimated price for clubs seats is $1,500 and suites would range from $80,000 to $250,000 for field-level seats.

The report suggests seat licenses would be needed to finance the venue at prices ranging from $3,500 to $6,500. The licenses would apply to 25,000 season tickets holders and the club seats.

The report anticipates $2.55 million in annual rent revenue, $5.956 million in concession earnings and $2.5 million in parking revenues. Luxury suite leases would generate $22.2 million and club seats leases would bring $6.7 million. Naming rights would earn an estimated $6 million a year. Along with merchandise and other revenues, a total operating income of $66 million is forecast.

In expenses, the report shows $6 million in game-day expenses for the Raiders with $3.86 million in salaries. Utilities and insurance would be $2.5 million each. Total operating expenses are projected to be $20.4 million with a net operational income of $45.7 million.

January 20, 2011
Copyright 2011 MediaVentures

The Oakland Raiders say the NFL has encouraged the team to consider sharing a new stadium with the San Francisco 49ers. Team owner Al Davis told KNTV that NFL Commissioner Roger Goodell asked the team to take a look at the idea. "The commissioner has said from time to time that he would like us to go in with them," Davis said. He would not confirm how he felt about sharing a stadium with his cross bay rivals but he said the Raiders would explore all options, according to KNTV. Davis stressed that the Raiders need a new stadium and wherever the team plays it needs more support from its fans.

April 28, 2011
Copyright 2011 MediaVentures

Oakland, Calif. - The Oakland-Alameda County Coliseum will be renamed under a deal that could earn the government about $1.2 million a year for the next six years, the Oakland Tribune reported.

The Oakland-Alameda Coliseum Authority that runs Oakland's professional sports complex approved the naming rights deal, giving the 47-year-old stadium its fourth name.

The authority has been looking for a new corporate sponsor for the stadium since 2008, when MacAfee Inc., a maker of computer virus software, declined to extend its yearly $1.3 million naming rights deal.

The newspaper said the agreement with was made despite an uncertain future for the Coliseum, whose two professional sports franchise tenants - the A's and Raiders - have indicated desires to leave what next year will become the only stadium in the country housing a professional baseball and football team.

Leases to play at the coliseum expire for both franchises in 2013.

The Tribune said appears to have anticipated a possible departure of the teams with a provision in its naming rights deal allowing the company to opt out of the deal should either team no longer call the Coliseum home.

The Coliseum Authority also agreed to work with BART and Caltrans to ensure signage indicating the location of the Coliseum be marked with the name. agreed to pay any costs associated with changing signs.

August 4, 2011
Copyright 2011 MediaVentures

Oakland, Calif. - The Oakland City Council has authorized $4 million in redevelopment funds this month to pay for a design plan and an environmental impact report for a stadium district around the existing Coliseum, the Oakland Tribune said.

"If we don't do something, we might end up losing all our franchises," council member Larry Reid told the newspaper.

The aging complex is co-owned by the city and Alameda County. But the city now controls all the land between Coliseum Way and San Leandro Street except several parcels occupied by, among others, Denny's, a church and a trucking company.

The Tribune said Reid has long cherished a plan to create Oakland Live, named and modeled after the sprawling $2.5 billion entertainment complex in Los Angeles next to Staples Center. The hope is that such a district will bring life to the area around the stadium.

He appears to have the support of the Raiders.

The team has backed a redevelopment plan since 2009 when the Raiders and city began to evaluate the chances of success. The support has not changed, Raiders Chief Executive Officer Amy Trask told the Tribune.

The Coliseum, she said, is a "tremendous location," centrally located and accessible from all over the Bay Area by public transportation, including BART.

As for the 49ers, she said the Raiders are keeping an open mind about sharing a stadium as details for a Santa Clara facility unfold.

Because the Oakland stadium plan involves redeveloping the surrounding area, the project could also be eligible for federal funding if it can be classified as a transit village, At-Large Councilmember Rebecca Kaplan told the newspaper.

She announced the new stadium plans on July 20, catching some of her fellow council members off guard because they didn't know the stadium had become a definite part of the plan. She also surprised Coliseum board members.

Commissioner Scott Haggerty said he knew nothing of the plan, but supports the concept of a new stadium. The A's, who share the existing stadium with the Raiders, may have to be factored into the plan if Major League Baseball blocks the team from moving to San Jose.

Co-owner Lew Wolff told the Tribune he has no information about the plans.

"We've seen nothing," he said. The Coliseum area, he added, is a great site, but a new ballpark would not persuade him to stay in Oakland.

Reid said the plan doesn't include a new arena for the Golden State Warriors, who have a contract to play at the Coliseum until 2017. But the Tribune said the new owners have made it clear they want a new facility in Oakland - or possibly in San Francisco.

The next step is to issue a request for proposals from companies to perform an environmental impact report. Then Reid and Kaplan will have to convince the rest of the Coliseum board and county supervisors.

October 13, 2011
Copyright 2011 MediaVentures

Oakland, Calif. - Speculation is increasing that the death of Oakland Raiders owner Al Davis could change the dynamic in talks to build a new stadium for the team, including a possible move back to Los Angeles.

The apparent handing down of the franchise's controlling interest from Davis to his son, Mark, may well cause a seismic shift in the NFL's stadium construction and franchise relocation landscapes, with implications likely to reverberate across the facility-challenged state of California, according to Michael Silver of Yahoo! Sports.

"There's so much uncertainty, and this definitely changes the game," one NFL owner told Silver. "As far as L.A., now the race is on, and the Raiders returning just became a lot more viable." Two other NFL owners told Silver they believed the league would be receptive to a potential Raiders relocation south, given California's stadium construction challenges and the attendance issues the team has experienced since returning to Oakland in 1995 following a 13-year stint at the Los Angeles Coliseum.

The groundwork for such a move may already be in the works. Six months ago, Al Davis sat down with officials from AEG - including the company's chairman, multi-billionaire developer Phil Anschutz - to discuss the possibility of the Raiders playing in a proposed downtown Los Angeles stadium, according to two sources familiar with the meeting who talked with Silver. However, Davis balked at Anschutz's insistence on owning a sizeable share of the franchise, and the talks went nowhere.

It's unknown whether Davis conducted similar discussions with developer Ed Roski, who is spearheading a competing stadium project on 600 acres of land he owns in the City of Industry, about 20 miles east of the proposed AEG site. While it is believed that the NFL would prefer the economics and location of the AEG plan - the three owners interviewed by Silver each viewed the downtown option as the more favorable of the two.

Silver said the Raiders' situation is further complicated by the existence of numerous minority partners in the ownership group, including a group of East Coast businessmen who collectively purchased a 20-percent share in the team in 2007. However, sources indicate to Silver that those relatively new partners did not have an option to buy a controlling interest upon Davis' death, meaning Mark Davis likely controls the franchise's immediate direction.

Forbes speculated that the team might have to be sold to satisfy estate taxes, but also suggested there was a way to escape them.

"The federal estate tax law includes an unlimited marital exemption. This means that Davis could have passed as much as he wanted onto his wife – both before he passed away through gifting, and after through his estate plan - and none of it would be subject to the 35 percent estate tax.

"So what happens when Carol passes away? That's when the problem will arise. Under the current laws, if Carol were to pass away, her heirs would be able to shelter only $10 million, and the rest would be subject to the estate tax. Sure, there are ways to protect more through proper planning, but most of the large bill would be unavoidable," Forbes said.

January 12, 2012
Copyright 2012 MediaVentures

Mark Davis, son of late Oakland Raiders owner Al Davis, said it's essential that the Raiders get a new stadium and that the organization has had conversations with Los Angeles stadium groups. The Los Angeles Times quotes Davis as saying Raiders Chief Executive Amy Trask has had discussions with the San Francisco 49ers about sharing a stadium in Santa Clara. He also said he has no intention of selling the team.

March 8, 2012
Copyright 2012 MediaVentures

Oakland, Calif. - Oakland lawmakers approved $3.5 million toward efforts to redevelop the Coliseum complex along with adjacent land west off Interstate 880, the Oakland Tribune reported.

The A's, Raiders and Warriors are all being courted away from the complex they have called home for more than four decades. The A's have for years sought to move to San Jose, the Warriors are considering a proposed arena in San Francisco, and the Raiders are potential tenants in stadiums proposed in both Santa Clara and Los Angeles.

With funds unavailable to acquire land for a waterfront ballpark near Jack London Square, Oakland is hoping to draw private investors interested in transforming a more 750-acre Coliseum site into a modern sports and entertainment complex.

The city is allocating $1.6 million to pay a development team led by JRDV Architects, Forest City Enterprises and HKS Sports and Entertainment to begin talks with the teams and determine the viability of new facilities. The council also is allocating $1.9 million for planning and environmental work both at the Coliseum site and on more than 700 acres to the west between I-880 and the airport, which the city is hoping to remake into a hub for technology firms.

The study is expected to take a little over a year.

March 22, 2012
Copyright 2012 MediaVentures

Oakland, Calif. - Three competing sports and entertainment management companies are working to convince the Oakland Alameda County Coliseum Joint Powers Authority they are the best outfit to run stadium for the next 10 years.

The bidders - SMG, Global Spectrum and AEG - presented their qualifications to a five-member JPA subcommittee that is closed to the public and closed to the other commissioners.

The bids will go before the full board to vote, De La Fuente said. He sits on the subcommittee along with JPA Commissioner and District 1 Alameda County Supervisor Scott Haggerty. Other members are city or county staff: Alameda County Auditor Pat O'Connell and Oakland Assistant City Administrator Scott Johnson. JPA Counsel Deena McClain is the fifth member.

The call for proposals first went out last summer. But the process has been slow while a consultant analyzed the proposals submitted by the companies. Also Haggerty and De La Fuente have been touring operations at the companies' venues in recent months.

April 19, 2012
Copyright 2012 MediaVentures

Oakland, Calif. - The Oakland Tribune said SMG, the sports and entertainment giant that has operated the Oakland Coliseum for 13 years, stands to lose its contract to the Anschutz Entertainment Group.

The Coliseum Joint Powers Authority, which governs the municipally owned and operated Coliseum complex, has refused to disclose the details of the bids submitted by SMG, AEG and a third competitor, Global Spectrum.

But a selection subcommittee made up of Commissioners Ignacio De La Fuente and Scott Haggerty, as well as several administrative members of the Coliseum authority, plan to recommend AEG for the five-year contract at Friday's regular JPA meeting before the full board.

The choice shocked SMG General Manager Ron Little. "But we expected a full-blown attack from AEG," Little said, "and we got it." The Los Angeles-based AEG is owned by Philip Anschutz, who Forbes reported has a net worth of $7 billion.

Anschutz owns and operates 100 facilities around the world, including the Staples Center and the L.A. Live entertainment center in Los Angeles, on which Oakland based its plans for a Coliseum City entertainment and sports development that would replace the aging Coliseum complex.

In addition, AEG owns the Los Angeles Kings hockey team and the Los Angeles Galaxy and Houston Dynamo soccer teams, and has a stake in the L.A. Lakers.

AEG also owns the Bay to Breakers race in San Francisco.

"The city can make a lot of money if we were here – bottom line," AEG Executive Vice President Kevin McDowell said during a luncheon with local media at the Marriott Hotel in downtown Oakland. "We want the opportunity to make it happen."

For months McDowell and other AEG executives have been wooing community groups, business associations, religious leaders and journalists in its effort to solidify its footprint in the Bay Area.

"Oakland is a good fit for AEG's business model," AEG facilities manager Chris Wright said during the media luncheon.

The city is "prime real estate" in a good market that presents an opportunity - one that has not been fully exploited, said Wright, who worked for SMG for six years.

He was referring to the plummet in ticket sales at the Oracle Arena as ranked by the concert trade publication Pollstar.

Just two years ago the arena was ranked No. 21. It is no longer on Pollstar's top 50 list.

In contrast, HP Pavilion at San Jose came in sixth as of March 31. That is up from No. 48 in 2010.

Wright said he knew sales were down at the Oracle Arena. "But I never expected (the arena) to drop off the top 50."

The JPA board could still select AEG or opt for the other competitor in the race, Global Spectrum. The Pennsylvania-based company is an offshoot of Comcast-Spectacor, which owns the Philadelphia Flyers hockey team and the 76ers, and claims to generate more than $4.5 billion in annual gross revenue.

April 26, 2012
Copyright 2012 MediaVentures

Oakland, Calif. - The Oakland Tribune said in the pursuit of the Oakland Coliseum contract, entertainment and sports colossus Anschutz Entertainment Group spared little and offered a lot, including a $4.8 million in sweeteners in the proposal to run the Coliseum complex, which includes the Oracle Arena and stadium.

The Coliseum Joint Power Authority voted after hearing nearly an hour of contentious, politically charged public comment to begin negotiations with AEG for a five-year contract with a five-year extension.

But the decision was close.

The eight-member Coliseum authority split 4-3 with one abstention to move forward with negotiations at the recommendation of a subcommittee made up of Commissioners Ignacio De La Fuente and Scott Haggerty, as well as three administrative members. Haggerty and Commissioners Desley Brooks, Aaron Goodwin and Mary Warren voted to move forward. That means SMG's 13 years in Oakland will come to an end July 1. The other competitor was Global Spectrum. Haggerty called the process the most political in which he has ever been involved.

The newspaper said rumors are likely to swirl for some time because of the way the process was handled. The information was kept as secret as possible to prevent competitors from getting the upper hand. It appeared the full board only had access to the thick, detailed proposals a few days before the meeting. And they only learned the final terms in a closed session less than an hour before their vote.

Among other things, AEG offered a $3.5 million capital investment for the Coliseum complex and a $1 million signing bonus for "revenue-enhancing projects."

AEG also promised to bring in 25 events, including bull riding and boxing, able to generate $2.5 million by the end of the five-year contract.

And the company promised to reduce operating expenses by $500,000 a year.

In exchange, AEG gets a foothold in the Bay Area, completing a string of venues between Washington state and Los Angeles.

AEG also offered $300,000 worth of real estate planning and development consulting services – another arm of the company that also includes concert promotions, programming, ticketing and, in the near future, a cable channel.

Oakland modeled designs for the proposed Coliseum City entertainment and sports center to replace the Coliseum complex on AEG's L.A. Live entertainment district.

AEG's pay would be performance-based instead of a flat fee, which the newspaper said poses a danger if the company does not meet expectations.

April 26, 2012
Copyright 2012 MediaVentures

In an interview with the Oakland Tribune, NFL Raiders owner Mark Davis would not "close the door" on the idea of sharing a stadium with the 49ers in Santa Clara, he conceded there is but a fraction of a chance for joint tenancy. Davis said he'd like to preserve the team's future in Oakland, where the team has operated, with mixed results, since 1995. His personal second choice also is in the Bay Area, the Camp Parks site in Dublin. "But we have to find a way to (generate more revenue). We need people buying season tickets. We're in a deficit-spending situation, and we need to start getting our revenue up." Davis said he was "impressed" by a recent meeting with civic officials representing Oakland in its attempt to retain the Raiders - as well as the A's and the Warriors - with a proposed project on the Coliseum Complex footprint that would contain three facilities, providing separate space for baseball and football. Davis said he is not courting Los Angeles. He emphatically denied a recent report that he joined Southern California developer Ed Roski, who is chasing a franchise for L.A., at a Clippers basketball game.

May 10, 2012
Copyright 2012 MediaVentures

The Joint Powers Authority that oversees the Oakland Coliseum complex on Monday will redo the vote they took on April 20 to negotiate a contract with the Anschutz Entertainment Group to run the complex that includes the Oracle Arena and Oakland Coliseum, according to the Oakland Tribune. The decision brought to an end to the 13-year tenure of rival venue operator SMG. Lawyers for SMG cited “substantial irregularities” during the board meeting, when commissioners voted 4-3, with one abstention, to choose AEG after convening a last-minute closed-session meeting whose topic was not included on the agenda. They filed a complaint April 27. The board had until the end of May to act, otherwise SMG could have asked a judge to decide whether commissioners violated the Brown Act by calling the closed session with no notice.

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